50 CENT: street king
The Back Story
As both a massively successful artist and a man who struggled through a difficult childhood in a harsh environment, Curtis Jackson, aka 50 Cent, found himself compelled to use his success to help others in need.
A trip to the World Cup in Africa opened his eyes to rampant poverty and hunger across the continent.
Back home, 50 and his trusted manager, Chris Lighty, began brainstorming ways he could do something positive and give back to people with the odds stacked against them.
They immediately thought of Chris Clarke, the successful entrepreneur behind Pure Growth Partners. PGP’s mission is to find, create, and revolutionize sustainable brands, products, and business models using a “one for one” give-back component to donate directly to some of the world’s most important charities.
Together, they conceived of an idea that fit 50′s driven persona and their mutual desire to give back. Focus and energy are two things that 50 credits with achieving his level of success. So, in September, 50 will launch his Street King energy shot. Every single bottle of Street King purchased will furnish a meal for an impoverished person.
Providing his fans worldwide with positive energy – while giving people the nutrition they need for focus and energy – is just the kind of powerful impact 50 has been longing to make. Now Street King energy shots are here to turbo-charge your drive to succeed at whatever you do. And you’ll not only feel good, you’ll feel good about yourself, too.