Aura Health & Wellbeing
Burgopak’s packaging design project for Aura Health & Wellbeing’s range of health and lifestyle products received a Bronze Pentaward.
Burgopak’s award-winning packaging design for Aura Health & Wellbeing showcases a wonderfully colourful and minimalistic branding aesthetic as well as the clever integration of logo and structural design to create a central and uniform identity.
Dane Whitehurst, creative director at Burgopak said, “We are honoured to have our work for Aura Health & Wellbeing selected by a jury of respected industry leaders and to be recognized with this prestigious award. Rewarding not only creative excellence, this award demonstrates our commitment to offering packaging design solutions that consider the brand, consumer and retailer and delivering results that go beyond our client’s expectations.”
Aura Health & Wellbeing is a new modern health and lifestyle brand offering organic and traditional Chinese health food, supplements and beauty remedies within the UK. With over ten years of experience within the packaging industry, Burgopak were called upon to ensure the new brand would fit comfortably into the UK market by portraying a sense of its traditional Chinese roots whilst maintaining a fresh and modern look.
Colour, shape and form have been consciously used and considered throughout the Aura Health & Wellbeing design project. Resembling origami style structures of intricate folds and precise structural design, the cardboard packaging as well as the logo motif are designed around an abstract representation of a tealeaf, repeated three times to represent inner strength. A palette of natural colour tones further work to subtly reflect the organic nature of the products ingredients, as well as distinguishing the different product families.
“We have been very impressed by the quality of Burgopak’s brand identity, structural and artwork design services. Burgopak has a very friendly and cooperative team with highly professional skills – they were a pleasure to work with and made the entire project run smoothly.” Yu Liao, Dr China.