B: The Honey Cachaça
‘B’ is a new premium Cachaça, a popular Brazilian liquor made from fermented sugarcane juice, that has been infused with honey and lime.
The brand, co-founded by Formula 1 driver Nelson Piquet Jr., commissioned Raimundo Favacho and Patricia Ebner of San Francisco based advertising agency Pereira & O’Dell to develop a packaging solution, based around a ‘sting shot’ theme, that would deliver a sophisticated and elegant brand experience right through to consumption.
“Elegantly dressed in yellow and black stripes, the hexagon-shaped box doubles as a reusable isothermal cooler, keeping the remarkable bottle of B Honey Cachaca at the perfect drinking temperature for up to three hours.”“The box has a sleek matte finish and embossed with the B logo. The Special Edition B-Hive Chillbox was designed to stand out on its own, chilling the cachaca at VIP tables or as an eye-catching gift for the high-end party crasher. The striking simplicity of the packaging has attracted consumers throughout Brazil. This success has lead the brand’s owners, including Formula One race-car drive Nelson Piquet Jr., to a United States launch in Q4 of 2012 with a clear path to additional countries. The B straw with B tag is designed to transfer B honey cachaca from the glass to the mouth in the most visually striking way possible. A promotional gift that turns the B logo into fashion.”