Packaging design coming out of Jkr is the Budweiser “66″.
‘keeping it simple but credible was the main objective; not trying too hard to be cool while also feeling like a classic, confident American brand. The shape (derived from the brand’s iconic bowtie) creates an impactful and distinctive label. The strong angle creates a dynamic arrow which points to the copy explaining the beer’s proposition. The oversized logo and contemporized AB seal combined with the off centre graphic give it a laid back feel’. Sean Harvey, Design Director, jkr.