Burton Shoe-Box

What do you do when you own the world’s leading snowboard company? You ride as much as possible. And that’s exactly what Jake Burton does. For at least 100 days a year, Jake is on snow testing new Burton product, taking runs with fellow riders and just having fun. He’s not a fair weather rider either. You’ll see Jake on the hill when it’s spitting rain, getting his early morning fix before heading to work. When he’s not riding, Jake goes to meetings, checks email and works just like everyone else. He’s involved in everything from product development to catalog and ad creation. When it comes down to it, Jake is a constant reminder of why Burton exists in the first place. Buliding a great brand.

more after the jump…