Created by Bold inc. The descriptors for wines often mirror the way we talk about women’s tantalizing qualities. From this insight, the seductive and tempting ‘Calling Card’ range was born. Based upon Calling Cards (small flyers plastered inside telephone booths to advertise the services of a call girl), Each label depicts unique and dazzling female personalities & her services. Her sassy characteristics are entwined to the tasting notes of the wine inside.
As a unique & integrated marketing strategy, an SMS sent to each “Girl’s” phone number results in a sassy & playful reply that suggests engaging the services of some of the other ladies. The brand has received huge interest from PR and distributors within Australia and around the world.