Canadian Winter Survival Kit
The goal of this project was to design a kit that needed to be assembled. The idea of a Canadian Winter Survival Kit was born and the logo, labels and packaging were designed.
The kit contains a pair of wool socks, a lift ticket, a condom, 3 bottles of beer, 3 bottles of Screech and an instruction card. The instruction card was designed to accommodate the lift ticket, which slips into a sleeve to hold it in place, and the “convelope” which houses the condom is affixed to the front of the sleeve. This card then slides into the box.
Each label features a hand drawn illustration that changes based on the item. A lumberjack for the socks, deer antlers for the condom, a snowflake for the lift ticket, a maple leaf for the beer bottles and a cod fish for the screech bottles. A red and black plaid pattern was used throughout the project to tie the separate items together and serve as a reminder of Canadians.