CR8ID » Aluminum

slice

Drew — Thu, 26 Jan 2012 07:33:41 +0000

Slice is all about style. Simplified and sophisticated product design and packaging is what they do, but they also have a great logotype and collateral to complete their brand personality. Using a simple slice or angled line on the logo and carrying it through to the collateral with minimal colours has a strong impact.

True Air Freshener

Drew — Fri, 20 Jan 2012 07:33:04 +0000

Designed by GOOD! Agency. Change the usual boring stuff, make them more interesting, uplift and enhance the visual effect. In this case, we have quite a boring topic of household chemical products and have tried to make it more colorful and fun. The line “TRUE” three odors: strawberry, lemon and smell the frosty freshness. We have strengthened the effect of naturalness with tactile sensations – the cap on the bottle is made of rubber material, which mimics the soft shell strawberry, lemon and ice cream.

Budweiser MLB Beer Cans

Drew — Thu, 19 Jan 2012 07:33:09 +0000

Anheuser-Busch has received label approval for its first batch of Major League Baseball-licensed Budweiser cans for the 2012 season.

Approvals came through for the New York Yankees, the New York Mets, the San Diego Padres and the Kansas City Royals, the host of the 2012 All-Star Game. The Mets will be celebrating their 50th anniversary in 2012.
Anheuser-Busch is the official sponsor of Major League Baseball and all but a few teams though its relationship with the league is rocky at best. The two sides settled differences and extended AB sponsorship with a new multi-year contract in December.
Last month, MillerCoors received approvals for Miller Lite aluminum pints for a number of teams with a similar baseball seam design on the labels. While those labels bear statements of official sponsorship, the Budweiser labels do not.

Diet Coke: OK

Drew — Thu, 03 Nov 2011 12:38:53 +0000

Multi-award-winning packaging design, Turner Duckworth has created a new look for Diet Coke based on a cropped version of the brand’s logo

The new packaging, which Coke says is a ‘limited edition’ (for now at least) uses a graphic that is basically a crop of the logo wrapped around the can – full versions are also applied just in case shoppers were unable to identify the brand. Put two of the cans together and the word ‘OK’ is (sort of) spelled out.