February 9th 2012

Hoegaarden 0,0

Hoegaarden first appeared in 1455 and, for Pierini, it has been a great responsibility to face the challenge of designing this packaging. Not only did he have to be loyal to a long history, but to set a trend as well. He had to speak, through its aesthetic, to a new generation of consumers that [...]

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January 26th 2012

slice

Slice is all about style. Simplified and sophisticated product design and packaging is what they do, but they also have a great logotype and collateral to complete their brand personality. Using a simple slice or angled line on the logo and carrying it through to the collateral with minimal colours has a strong impact.  

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January 20th 2012

True Air Freshener

Designed by GOOD! Agency. Change the usual boring stuff, make them more interesting, uplift and enhance the visual effect. In this case, we have quite a boring topic of household chemical products and have tried to make it more colorful and fun. The line “TRUE” three odors: strawberry, lemon and smell the frosty freshness. We have strengthened [...]

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January 19th 2012

Budweiser MLB Beer Cans

Anheuser-Busch has received label approval for its first batch of Major League Baseball-licensed Budweiser cans for the 2012 season. Approvals came through for the New York Yankees, the New York Mets, the San Diego Padres and the Kansas City Royals, the host of the 2012 All-Star Game. The Mets will be celebrating their 50th anniversary [...]

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