November 1st 2011

Rickard’s MOvember

Rickard’s has partnered with and created this unique and collectable cans to support an amazing cause, MOvember challenges men to change their appearance and the face of men’s health by growing a MOustache. The rules are simple, start MOvember 1st clean-shaven and then grow a MOustache for the entire month. The MOustache becomes the staple [...]

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October 5th 2011

Anthem Worldwide Wins

Anthem received a Silver Pentaward for its packaging design of Safeway brands’ The Snack Artist and a Bronze Pentaward for Safeway brands’ Refreshe, officially awarded September 29, 2011, in New York City. Additionally, The Snack Artist packaging received a Communications Arts (CA) Award of Excellence. Tom Holownia, managing director of Anthem Worldwide’s San Francisco office [...]

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September 28th 2011

Guinness and Black

Guinness and Black was designed by Shannon Hartmark in Packaging class at the Portfolio Center in Atlanta, Georgia. This package was designed to work with the current look of Guinness but adds a sassy touch that matches the tone of the sweet, fruity flavor of black currant that has been added to the rich and [...]

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September 23rd 2011

BMW: PGA Tour

A breaking campaign by BMW to get PGA Tour golfers, i.e. “influencers,” behind the wheel of a race-ready M model employs aroma advertising. The campaign is Baldwin&, Raleigh, for BMW Golf, Woodcliff Lake, N.J., the sports marketing arm of BMW of North America, Inc. One hundred bottles of “15w-50” motor oil-scented men’s cologne were given to PGA players competing [...]

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