May 2nd 2012

MINUTE MAID NURTI-BOOST

Package Design created by thebrandunion. Giving Juice a Boost! Minute Maid was looking for an opportunity to develop a wellness brand in the broader beverage market. They  began the creation of a new drink that could offer a refreshing blend of milk and juice, mixed with added  ingredients to provide ‘nutrition assurance’. Coca Cola Minute Maid chose [...]

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April 12th 2012

50 CENT: street king

The Back Story As both a massively successful artist and a man who struggled through a difficult childhood in a harsh environment, Curtis Jackson, aka 50 Cent, found himself compelled to use his success to help others in need. A trip to the World Cup in Africa opened his eyes to rampant poverty and hunger [...]

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March 20th 2012

Talisman Bike Gear

Jesse Lindhorst a fresh, young designer has created this package and graphic design. Talisman bike gear is made for the passionate cyclist looking for precision and clean, minimal style. When diving into the initial branding concepts I knew I wanted to reflect the idea of precision in the logo and through the overall graphics on the packaging. [...]

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March 9th 2012

Calle Street Soccer

Package and graphics created by fresh, young designer Jesse Lindhorst. Calle street soccer shoes are the first of their kind: laceless. I pushed to reflect this in the package design by making an unconventional but highly memorable experience, from the opening of the package to keeping some of its elements for later use, such as its [...]

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