This new packaging for PUMA, which will hit stores in late 2011, was designed in collaboration with Fuseproject, a firm led by Yves Béhar. PUMA, a leader in sportswear, shoes and products, they looked to create a game changing packaging system that would greatly reduce their footprint and build on their initiatives toward cleaner, greener, and safer practices contributing to a better world around us.

Due to using fewer materials – 8,500 fewer tons of paper, to be specific – and the new packaging’s lighter weight, Puma expects to cut carbon dioxide emissions by 10,000 tons per year and water, energy and diesel use by 60 percent. That works out to 1 million liters of water, 20 million megajoules of electricity, 1 million liters of fuel oil and 500,000 liters of diesel.

An innovative package design from Hydro74. Jason Murphy of the Nike Football did a special project of a pair of shoes in a custom box for LaDainian Tomlinson, who is one of the top Running Backs in the NFL and a key player for the San Diego Chargers. This show, box & book were presented to LT at the Nike Campus & was well recieved. What amazing crafted package.

What do you do when you own the world’s leading snowboard company? You ride as much as possible. And that’s exactly what Jake Burton does. For at least 100 days a year, Jake is on snow testing new Burton product, taking runs with fellow riders and just having fun. He’s not a fair weather rider either. You’ll see Jake on the hill when it’s spitting rain, getting his early morning fix before heading to work. When he’s not riding, Jake goes to meetings, checks email and works just like everyone else. He’s involved in everything from product development to catalog and ad creation. When it comes down to it, Jake is a constant reminder of why Burton exists in the first place. Buliding a great brand.

more after the jump…