100% Compostable Bag: Sun Chips
Frito Lay Canada SunChips The new packaging will be made from more than 90% renewable, plant-based materials, and as a result, the bag will completely break down into compost in a hot, active compost pile in approximately 14 weeks.
via: triple Pundit
Warburtons: SnackaDoodle
Strategic design agency, Anthem Worldwide has designed two exciting new snack brands for Warburtons, as the UK’s number one branded baker targets the snacking market.
Anthem Worldwide, which has worked for over six years with Warburtons, was briefed to ‘push the boundaries’ and take a bold creative approach to the brand identity and packaging to create cut through in the crowded snacks fixture.
The agency has created ChippidyDooDaa Pitta Chips* and SnackaDoodle Wholegrain Snacks* which are due to launch on-shelf on 15th March.
Anthem created the complete ChippidyDooDaa and SnackaDoodle proposition of names and characters, giving both their own strong personalities and messaging to create distinction, recognition, and engagement.
The creative, using bold typographic style which took inspiration from the iconic Saul Bass film posters of the 1960s along with flat blocks of colour, was chosen because it is striking and quirky enough to be seen amongst the noise of the fixture and original enough to invite people of all ages to try it. The chatty and down to earth tone of voice begins with the characters through the product names and typestyle and onto the back of the packs.






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