100% Compostable Bag: Sun Chips

SunChip CompostFrito Lay Canada SunChips The new packaging will be made from more than 90% renewable, plant-based materials, and as a result, the bag will completely break down into compost in a hot, active compost pile in approximately 14 weeks.

via: triple Pundit

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Warburtons: SnackaDoodle

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Strategic design agency, Anthem Worldwide has designed two exciting new snack brands for Warburtons, as the UK’s number one branded baker targets the snacking market.

Anthem Worldwide, which has worked for over six years with Warburtons, was briefed to ‘push the boundaries’ and take a bold creative approach to the brand identity and packaging to create cut through in the crowded snacks fixture.

The agency has created ChippidyDooDaa Pitta Chips* and SnackaDoodle Wholegrain Snacks* which are due to launch on-shelf on 15th March.

Anthem created the complete ChippidyDooDaa and SnackaDoodle proposition of names and characters, giving both their own strong personalities and messaging to create distinction, recognition, and engagement.

The creative, using bold typographic style which took inspiration from the iconic Saul Bass film posters of the 1960s along with flat blocks of colour, was chosen because it is striking and quirky enough to be seen amongst the noise of the fixture and original enough to invite people of all ages to try it. The chatty and down to earth tone of voice begins with the characters through the product names and typestyle and onto the back of the packs.

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Tea Lovers – ineeka

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ineeka is the manifestation of a dream… a premium tea with a unique infuse system. Presentation is knowing short of quality. Does anyone know who designed this?

“Ineeka 100% Certified organic Whole Leaf Teas are super healthy potent antioxidants and encompass the best natural flavors and aromas without adding oils or flavorings. This is accomplished in 2 ways; they only use the top two leaves which are the most tender and the young buds which are the mast nutrient parts of the tea plant.

Himalayan Green tea is grown in the foothills of Nepal’s towering, snowcapped peaks of the Himalaya’s and is hand picked with the utmost care to ensure the best quality and purity. There are many brands of organic tea in Canada to choose from, when you buy loose leaf tea; ensure that it’s whole leaf tea so you get the best parts of the plant and get the fullest flavour.

Ineeka tea comes with The Brew-Tache Unique Delivery system, it’s a pre-packaged single serving infuser allowing the whole loose leaf teas to unfurl completely, allowing the leaves to release their purest nuances of natural aroma and flavours.”

more photos after jump…

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