Woolworths South Africa
Some new designs coming out of Frost* as they tackle a massive package redesign project for Woolworths South Africa’s house brand ranges.
Woolworths South Africa has begun rolling out its Essentials range of supermarket items, the first phase of a complete packaging overhaul being undertaken across all lines within the retailer’s portfolio of house brands. The mammoth task is being overseen by celebrated designer Vince Frost, recently appointed as the company’s Creative Director.
The initial stage of the Essentials range packaging project takes in more than 150 lines including dairy, produce, meat and poultry, cereals, beverages, dry goods, biscuits, bakery goods, frozen foods, household cleaning, laundry and personal care products. Woolworths Essentials are high-quality, basic staples set at entry price points and according to Frost, the strategy behind the work is not only about contemporisation, but ensuring the packaging communicates the quality which defines the very essence of the Woolworths brand too.
(4 votes, average: 3.75 out of 5)
Loading ...ReBrewing Square One Coffee
A refreshed logo and packaging were developed that communicated the key sales messages and created a raw aesthetic that was instantly embraced by their customers. The company experienced a 50% sales increase in the first week of the relaunch and sales remain strong. Additionally, the Square One Coffee is now being sold in Whole Foods stores in the Philadelphia market, potentially one of the biggest wholesale opportunities the company has ever experienced.
Square One Coffee is a small roaster and coffee retailer in Lancaster City, Pennsylvania. They currently operate a single establishment in the downtown business district where they only roast 100% organic and 100% Fair Trade Certified™ beans, making them one of the few roasters in the region to do so.
Via our friends @ reBrand
(3 votes, average: 4.67 out of 5) Loading ...100% Compostable Bag: Sun Chips
Frito Lay Canada SunChips The new packaging will be made from more than 90% renewable, plant-based materials, and as a result, the bag will completely break down into compost in a hot, active compost pile in approximately 14 weeks.
via: triple Pundit
(No Ratings Yet) Loading ...Warburtons: SnackaDoodle
Strategic design agency, Anthem Worldwide has designed two exciting new snack brands for Warburtons, as the UK’s number one branded baker targets the snacking market.
Anthem Worldwide, which has worked for over six years with Warburtons, was briefed to ‘push the boundaries’ and take a bold creative approach to the brand identity and packaging to create cut through in the crowded snacks fixture.
The agency has created ChippidyDooDaa Pitta Chips* and SnackaDoodle Wholegrain Snacks* which are due to launch on-shelf on 15th March.
Anthem created the complete ChippidyDooDaa and SnackaDoodle proposition of names and characters, giving both their own strong personalities and messaging to create distinction, recognition, and engagement.
The creative, using bold typographic style which took inspiration from the iconic Saul Bass film posters of the 1960s along with flat blocks of colour, was chosen because it is striking and quirky enough to be seen amongst the noise of the fixture and original enough to invite people of all ages to try it. The chatty and down to earth tone of voice begins with the characters through the product names and typestyle and onto the back of the packs.
(1 votes, average: 5.00 out of 5) Loading ...
