We were approached to produce packaging for their new range of healthy popcorns, aimed primarily at the premium snack market. In recent years the category has seen an increase in a varying degree of new flavours as consumers seek a healthier alternative to fried snacks and candies.

Having taken inspiration from black and white silent movie graphics, we created a brand with an emphasis on rich flavour. The design is aimed primarily at the ‘snack conscious’ (but loving) female market, but also does not overtly alienate the male consumer with the rich tones of colour.

The new range includes Cinnamon & Brown Sugar, Mocha and Cocoa, Lemon & Poppy Seed and Orange & Mocha flavours.

At Hatch, they took inspiration from the product itself, breaking through category constraints with premium packaging that doesn’t take itself too seriously. It’s “pork without the fork” and “more macho than trailmix”. Krave Jerky beefy snacks are a tough item to miss on store shelves.

Brief: Currently the benefits of tea can only be experienced at home. If the advantages of tea consumption and healthy mobility are brought together, you will get the best possible relaxation and the most intense tea experiences. We created a tea experience for a mobile generation.

Being mobile means, to be active and to be on the move – it means to enjoy the day together. We want “Teekanne“ to be a permanent part of these shared experiences. Tea consumption is no longer limited to a particular place or certain time.