DKNY: Candy Apples
DKNY family has extended their line of fragrances with the introduction of a limited edition Delicious Candy Apples Collection.
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Loading ...Nike Golf Re:Aligned
Nike Consolidated sub-brands by moving the entire product line into the cube shape – a signature form for Nike Golf. How do you design a package that looks great already. Well Nike did. What a great shelf set this will make.
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Via our friends @ reBrand
(3 votes, average: 4.67 out of 5) Loading ...Huggies ReWrapped
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Kimberly-Clark is to reveal a brand new look for Huggies® with a total redesign of all packaging across the baby care range. The redesign, the first for eight years, was carried out by strategic design agency Anthem Worldwide and sees a substantial investment and commitment from Kimberly-Clark in one of its key brands. The new packaging is due to be rolled out across the UK and its European markets from April 2010 onwards.
Huggies® appointed Anthem Worldwide in February 2009 with a brief to radically overhaul the design and focus on embodying the emotional values of the Huggies® brand. These values are based on a robust and exciting promise of offering real-world solutions to mums who want to make the best of everyday moments with their baby. With this in mind, the key new feature of the packs will be striking baby photography which captures a snapshot of mum’s real world with warmth and gentle humour, showing an image of a baby looking at the viewer as if mum is directly behind the camera.
The new packaging also incorporates an evolution of the Huggies® logo itself, including a child’s hand splat icon intended to enhance the emotional qualities. The Huggies® brand name will take a greater role on the new packaging which promises to stand out in a category which is often visually busy and confusing for consumers. To connect with mum and draw her to the right product for her baby, nappy sizes have been made more prominent on pack, while the engaging photography uses models whose age and stage reflects that of the baby for whom each product has been designed.
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(2 votes, average: 4.50 out of 5) Loading ...German Packaging Museum
Since its opening in 1997, the German Museum of Packaging has been the first and only museum of its kind to focus on the cultural achievements of packaging.
Product packaging reflects a society’s cultural development: as the way we live our every-day live evolves, so does the way products are presented to us. Because consumer habits change hand in hand with changing lifestyles. One constant in the world of packaging remains: Its role as communicator. As the “outer wrapping” of a brand article, the function it fulfils in distinguishing and shaping a brand’s identity is key. It is largely the look of the packaging which lends a brand its unique and unmistakable personality.
Visitors to the German Museum of Packaging are given the opportunity to discover just how widely the external appearance of a product can vary. Exhibits range from the traditional to the avant-garde, with a whole series of familiar classics and milestones charting the history of some of our best-known brands. There are special exhibitions dedicated to specific packaging themes or highlighting the brand and design history of companies and their products.
Thanks to Uta Keilhauer for sending this in.
(2 votes, average: 5.00 out of 5) Loading ...
