CR8ID » Bath, Beauty & Health

Izola

Drew — Fri, 18 May 2012 07:38:37 +0000

Izola Showers came to Aesthetic Movement for assistance in expanding their company. For years they sold novelty plastic shower curtains to a select number of boutique shops, but primarily to stores like Bed Bath & Beyond. They were eager to expand and elevate their existing product assortment without alienating their longtime customers. The ultimate goal was to create a reputable home and lifestyle brand aimed toward the timeless gentleman. Together with the Client, we explored inspiration from various cultures and time periods. We looked at competitors and companies we admired. We created a new company mission. We edited the name.

Help: I’m nauseous

Drew — Thu, 17 May 2012 03:01:02 +0000

Help announces the launch of help I’m nauseous. Just in time for summer, help I’m nauseous saves you from stomach-churning perils of being sandwiched in the middle seat on airplanes, riding in the back of the station wagon cross country while your parents sing show tunes, sailing the seas on booze cruises, and sight-seeing on double decker buses. help I’m nauseous contains eight non-drowsy 25 mg Meclizine HCI tablets for relief of motion sickness in an easy to carry, portable package.

help I’m nauseous prevents and treats nausea, vomiting, and dizziness, three things that people generally don’t want to experience. The product contains a single ingredient (Meclizine HCI) and comes in earth-friendly paper pulp and bioplastic packaging.

MINUTE MAID NURTI-BOOST

Drew — Wed, 02 May 2012 07:38:33 +0000

Package Design created by thebrandunion. Giving Juice a Boost! Minute Maid was looking for an opportunity to develop a wellness brand in the broader beverage market. They began the creation of a new drink that could offer a refreshing blend of milk and juice, mixed with added ingredients to provide ‘nutrition assurance’. Coca Cola Minute Maid chose The Brand Union Singapore team to develop a visual identity system unique to their new product line, called Nutri-Boost.

Taking on the challenge of creating a visual identity for the new Minute Maid product line, Nutri-Boost, the Singapore team dived deep into research to fully understand the various markets and competitive landscape of the beverage industry. Based on our findings and rigorous qualitative and quantitative testing, we were able to develop a design concept that balanced the nutritional and energy benefits of the drink while appealing to the predominantly male audience and observing existing Minute Maid visual guidelines. We also designed a flexible packaging architecture system that has allowed for easy pack navigation. A thorough set of guidelines was developed that clearly illustrates our visual identity system for all markets a platform the translation of our system into other communication channels.

Since creating Nutri-Boost’s main range of flavors, Orange and Strawberry, Minute Maid Nutriboost has successfully launched in vietnam, with the other markets and line extensions likely to follow.

Scope Outlast

Drew — Thu, 26 Apr 2012 07:33:27 +0000

Package Design by webbdevlam. Competing with the popularity of pocket breath fresheners like gum and mints, Scope had difficulty discrediting the young generation’s reasons for not using mouthwash. Opinions of inconvenience and a negative perception of its effectiveness did not warrant adding an additional step to a dental routine.

Our method to reinvent the iconic brand was to create a design that encouraged daily use by being too attractive to store in a medicine cabinet. Inspired by the precious shapes of perfume and the chic beauty products that young women adored, we created a unique feminine, genie-shaped bottle worthy of display on the bathroom sink.

The bottle’s soft curved lines and elegant symmetry communicates Scope’s youthful personality. It appeals to the flirty, spontaneous, and sensual nature of its users, without alienating its loyal consumer demographic.

Scope Outlast was awarded a Silver Medal for Innovation for design and sustainability at the 22nd DuPont Awards for Packaging Innovation. It continues to be a proven success for Proctor & Gamble as a leader in the world of oral care.