DQ Vodka’s unique bottle is made by one of the finest glass makers in Europe. The metal surfaces of the parts are produced to high-quality automotive standards. The finish for the top and bottom caps is satin chrome.

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Instead of cluttering the beautiful DQ Vodka bottle with a long description of our production process, we chose to tell this story through five distinct symbols on the base of the bottle. Every bottle of DQ is branded with our unique “Hallmarks of Quality”. Not only do they tell the Made Undiluted story of DQ, but they are even proof that the product you are buying is an authentic, high quality product from the DQ factory in Malmköping, Sweden.

DQ is distilled in the government-protected Malmköping springs, a feature which formed almost two million years ago. The water here is naturally soft, filtered and fortified. In the Nordic Spirit bottling plant, a connecting pipeline to the natural springs allows them to blend their distilled DQ spirit with this purified water, close to the source.

Our idea ‘Life undiluted’ speaks to an emerging group of consumers who are tired of being told what to do, how to act, or what luxury looks like. These are consumers who want to live life on their own terms, undiluted by trends or the expectations of others. At the same time, ‘Life undiluted’ reflects the purity of DQ – the only Swedish winter wheat vodka undiluted with inferior grains.

Believe In have recently completed a naming, brand identity and packaging project for ‘Schmoo’, a new yoghurt lassi drink. Schmoo, a Leeds based company, plan to bring the authentic Indian lassi to the UK mainstream. The brand positions itself uniquely between smoothie and dairy (which has also formed the basis for the new name) and uses 100% pure ingredients with no preservatives – created using genuine Indian recipes.

“The identity draws influence from traditional Indian henna (mehndi) illustration but is executed in a contemporary aesthetic with a touch of modern opulence. East meets West if you will. The brand offers a clear point of differentiation from other drinks commonly sharing shelf space. An exciting, healthy product with a sense of confident sophistication – this formed the basis for our brand direction for Schmoo. The final result is both unique and eye-catching. It communicates beautifully and stands apart from anything else on the market.” Blair Thomson Creative Director / Believe In

The striking label design has been printed onto a silver foil stock and combined with fresh bright colours to differentiate the flavours in the range. The brand seeks to ‘shake up’ the bottled drinks sector by introducing the lassi to the mass market – which would usually be limited to specialist Asian stores and Indian restaurants.