CR8ID » Beverage

Level Ground Trading

Drew — Fri, 03 Feb 2012 07:33:55 +0000

Founded in 1997, Level Ground Trading’s mission is to trade fairly and directly with small-scale producers in developing countries, and to market their products in North America, offering their customers ethical choices. The company steadily grew a local, loyal following for their range of coffees, as well as recent introductions of raw cane sugar and dried fruit. However, as the company and brand grew, Level Ground began to compete with more sophisticated brands farther afield, and were failing to connect in a meaningful way with a broader consumer audience.
The new logomark declares boldly the superiority of “Direct Fair Trade”: two hands (and dialogue bubbles) shake, forming an “equal” sign between them. This brand identity is founded on equality, fairness and relationships, and brings a human touch right into the logomark itself.
The packaging platform takes the thought further: the producer is the real hero. The producers grace authentic kraft bags, with a label that declares Level Ground’s expertise and deep knowledge of the origins and taste profiles of each of their coffees. The Identity Platform completes the circle: engaging copy like “We shake the hands that pick the coffee”, “Coffee lover. Meet coffee grower”, and “Good. From crop to cup” expresses the duality of “direct fair trade” and “superior coffee”.

Highland Park 50 Year Old

Drew — Tue, 31 Jan 2012 07:33:49 +0000

Highland Park distillery, creators of The Best Spirit in the World*, has unveiled the oldest ever island single malt whisky ‐ Highland Park 50 year old – launched exclusively at Harrods, London.

With only 275 bottles produced, this prestigious edition is set to become an exclusive collectors’ item. Each bottle is unique, encased in an intricate ‘net cage’ of hand‐crafted ornate Sterling silver created by Scottish jewellery designer Maeve Gillies, who took inspiration from Orkney’s elemental forces. Maeve’s bottle design celebrates Orkney: its seas, island life, wild elements, incredible natural light and the passage of time.

Freixenet

Drew — Tue, 24 Jan 2012 07:33:55 +0000

Design by Enric Aguilera Asociados. The project was to redesign individual cellars of Freixenet format, aimed at a young target exclusive. The range is complemented with the addition of Mini Black Rose as the female version, without losing the character and glamor of the line.

Budweiser MLB Beer Cans

Drew — Thu, 19 Jan 2012 07:33:09 +0000

Anheuser-Busch has received label approval for its first batch of Major League Baseball-licensed Budweiser cans for the 2012 season.

Approvals came through for the New York Yankees, the New York Mets, the San Diego Padres and the Kansas City Royals, the host of the 2012 All-Star Game. The Mets will be celebrating their 50th anniversary in 2012.
Anheuser-Busch is the official sponsor of Major League Baseball and all but a few teams though its relationship with the league is rocky at best. The two sides settled differences and extended AB sponsorship with a new multi-year contract in December.
Last month, MillerCoors received approvals for Miller Lite aluminum pints for a number of teams with a similar baseball seam design on the labels. While those labels bear statements of official sponsorship, the Budweiser labels do not.