MCCAIN Bring “IT’S ALL GOOD”
The impetus behind the redesign is in response to McCain Foods’ commitment to use ingredients like specially selected potatoes, real cheese, green peppers and vine-ripened tomatoes in its products—simple ingredients that consumers would find at home—and take out unfamiliar ingredients or explain to consumers what they are and why they are used. With health and wellness top of mind for many consumers today, McCain is shifting the conversation away from the ubiquitous “What’s for dinner?” to the more enlightened, “What’s in dinner?”
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(4 votes, average: 4.25 out of 5)
Loading ...KLEENEX BREAKS BRANDING RULES
As you’ll see, the new packaging Anthem has created replaces the Kleenex logo with the words ‘Feel me’ – a major departure for Kleenex and a brave move for any brand. Anthem Worldwide’s UK office was briefed to generate real excitement and interest beyond the current consumer experience of this sector, and also to position Kleenex Ultra Soft tissues, with their softness and premium pricing, as an ‘everyday indulgence’. To capture this visually, the tissue boxes feature a luxurious material background. What a creative way to emotionally connect with your consumer market.
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Packaging Collection 17
Over the past few years, createID has gathered a large collection of packaging from around the world. We will be posting these images on an ongoing basis. If you know the agency or any background information relating to any posts, please contact info@cr8id.com and we will update/link any info surrounding the package.
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