The Duffy & Partners-designed packaging for items such as deli containers and bakery boxes introduce a universal packaging program that still celebrates the different regions and their unique local offerings, while also supporting the mission of a national brand.  The Duffy & Partners re-design includes the classic Whole Foods Market logo, and adds splashes of natural sage greens, berry reds, marigold oranges and oregano hues, depending on the product.  A unifying stylized leaf motif is found across all packaging.

Duffy & Partners has revitalized the Whole Foods brand packaging with style and passion unlike any other design firm.  The packaging and design created by Duffy & Partners now has a universal design and feel while still promoting the regional fare known to individual Whole Foods Markets.

This new packaging for PUMA, which will hit stores in late 2011, was designed in collaboration with Fuseproject, a firm led by Yves Béhar. PUMA, a leader in sportswear, shoes and products, they looked to create a game changing packaging system that would greatly reduce their footprint and build on their initiatives toward cleaner, greener, and safer practices contributing to a better world around us.

Due to using fewer materials – 8,500 fewer tons of paper, to be specific – and the new packaging’s lighter weight, Puma expects to cut carbon dioxide emissions by 10,000 tons per year and water, energy and diesel use by 60 percent. That works out to 1 million liters of water, 20 million megajoules of electricity, 1 million liters of fuel oil and 500,000 liters of diesel.

This environmentally friendly package is redesigned for General Electric high-end light bulbs. It is highly encouraged nowadays in the design world to design with sustainability in mind.

via: Behance