CR8ID » Carton

Izola

Drew — Fri, 18 May 2012 07:38:37 +0000

Izola Showers came to Aesthetic Movement for assistance in expanding their company. For years they sold novelty plastic shower curtains to a select number of boutique shops, but primarily to stores like Bed Bath & Beyond. They were eager to expand and elevate their existing product assortment without alienating their longtime customers. The ultimate goal was to create a reputable home and lifestyle brand aimed toward the timeless gentleman. Together with the Client, we explored inspiration from various cultures and time periods. We looked at competitors and companies we admired. We created a new company mission. We edited the name.

PR%F

Drew — Mon, 14 May 2012 07:38:54 +0000

Along the kitchen wall of Zeus Jones, you’ll find more than a few bottles of alcohol. Among the neglected butterscotch schnapps and the bottle of Boone’s Farm we’re patiently letting age, we guarantee there will always be a few bottles of single malt scotch whisky. Our love of the stuff is only natural, considering our CEO, Rob White, grew up in Scotland, and that there are more than a few whisky tasters at our long table. The purity of Scotch whisky makes it the king of whiskies, allowing it to reflect the region where it was created and the ingredients that went into its distillation. So when recent creative applicant Dan Horan came in with a sketch for a whisky tasting iPad app, you can bet we snatched him up and set to work developing it. We hunkered down in a room and discussed how the user experience should go, coming out with an experience that was more inspired by board games than any one example of technology.

We wanted it to feel social and democratic, easy for anyone to enjoy. Many angles were considered, from developing a “host” character to making a brainy trivia game, but we decided the approach that felt the truest was making the app a tour of Scotland. For the identity, we came up with the name PROOF, a play on proving your knowledge of scotch, and also on the concept of alcohol purity.

To us, this app was about more than proving a knowledge of scotch – it was about proving to ourselves that we had agile enough resources to rapidly prototype a successful app. Inspired by the iterative process used by Google and many rapidly growing start-ups, we designed PROOF in a non-linear, non-hierarchical series of sprints, perfecting it here and there until we had a finished product. It was important to us that PROOF remained device agnostic, so we avoided the many app store restrictions out there and designed it as a mobile site, taking extra care to make sure it felt like a native experience on a touch screen. All of PROOF was made in HTML5, using some of its most exciting features, including its canvas API, which allows players to visually represent their impression of each whisky.

What’s a scotch tasting without the scotch? To make PROOF’s complimentary kit, we carefully considered the details, and sweated outside of work hours to bring them to life. Because PROOF is a tour of Scotland’s whisky-making regions, we carefully chose the whiskies that we felt best represented the area where they were made. While there is plenty of creativity and variation among Scottish whiskies, we went for the single malts that stayed truest to their home base.Each of the labels was hand-stamped with a custom design, which blended PROOF typography with our alternative wordmark, a script logo that was originally made to decorate the jerseys of the unofficial Zeus Jones cycling team. To add to the mystique of holding a bottle of fine scotch, we hand-dipped every single one in wax, and stamped them with the percent sign from our PROOF logo.

Baked Wheat Cookies

Drew — Thu, 10 May 2012 07:33:41 +0000

Victor Design created the Baked Wheat Cookies. Yang box cakes constant pursuit of innovation and change, this time playing with new ideas! Box crisp flavor from the early development of the unique taste of wheat fiber, brown sugar, coffee, charcoal … and so on have been changes in 27 different flavors. And introduced four new flavors, cherry flavors are clear and sweet, clear you oolong tea fragrant taste, snacks Salted taste and Red Hot Chili mustard taste, Yang box cakes are exclusive baking techniques, using the creative deployment of the infinite possibilities of the box cakes diverse Incredibles taste of each flavor into a rectangular strip 20, assembled in four different flavors of a rectangular box, to show the brand’s innovation Variety and clever Siti cover design intended for the good memories with square block cakes on the go.

TK Food create four brand new tastes-cherry blossom flavor is clear and sweet; oolong tea flavor; salty snacks flavor and spicy mustard flavor. TK Food uses unique baking technique to blend various flavors with creativity. Every flavor contains 20 packages within a strip of rectangle. Four different flavors are collected in a rectangular box to express the brand’s novelty and variety.

MILLER 64

Drew — Mon, 30 Apr 2012 06:38:11 +0000

MillerCoors, the company that popularized the light and super- light beer categories, is bringing a new look, name and personality to beer drinkers this spring.

The national re-launch of Miller64 – designed by Chicago based agency Soulsight – will be supported with new television, radio, digital and out-of-home advertising. Soulsight’s handsome new identity, branding and package design demonstrates how Miller64 complements a balanced lifestyle for legal-drinking-age consumers who are committed to making good choices with their daily responsibilities and in their social lives. Miller64 will be available in cans and clear bottles featuring the brand’s bold new logo and its eye-catching smoky silver and red labels.

The beer, in its’ stunning new look, is now available at bars, restaurants and grocery stores across the country.