MCCAIN Bring “IT’S ALL GOOD”
The impetus behind the redesign is in response to McCain Foods’ commitment to use ingredients like specially selected potatoes, real cheese, green peppers and vine-ripened tomatoes in its products—simple ingredients that consumers would find at home—and take out unfamiliar ingredients or explain to consumers what they are and why they are used. With health and wellness top of mind for many consumers today, McCain is shifting the conversation away from the ubiquitous “What’s for dinner?” to the more enlightened, “What’s in dinner?”
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(4 votes, average: 4.25 out of 5)
Loading ...Warburtons: SnackaDoodle
Strategic design agency, Anthem Worldwide has designed two exciting new snack brands for Warburtons, as the UK’s number one branded baker targets the snacking market.
Anthem Worldwide, which has worked for over six years with Warburtons, was briefed to ‘push the boundaries’ and take a bold creative approach to the brand identity and packaging to create cut through in the crowded snacks fixture.
The agency has created ChippidyDooDaa Pitta Chips* and SnackaDoodle Wholegrain Snacks* which are due to launch on-shelf on 15th March.
Anthem created the complete ChippidyDooDaa and SnackaDoodle proposition of names and characters, giving both their own strong personalities and messaging to create distinction, recognition, and engagement.
The creative, using bold typographic style which took inspiration from the iconic Saul Bass film posters of the 1960s along with flat blocks of colour, was chosen because it is striking and quirky enough to be seen amongst the noise of the fixture and original enough to invite people of all ages to try it. The chatty and down to earth tone of voice begins with the characters through the product names and typestyle and onto the back of the packs.
(1 votes, average: 5.00 out of 5) Loading ...Think Chocolate: Think Bloomsberry & Co.
Bloomsberry & Co. is a chocolate company. But, not just, a run of the mill chocolate company. Founded by graphic designer Giles Barker and his wife Vanessa Kettelwell they started the small operation out of New Zealand and know has grown with great popularity for last few years. They have been successful by creating a happy medium for both the product and their consumer. This is not your conventional branding “that consistencies sells”. All package designs are created in-house.
(3 votes, average: 4.67 out of 5) Loading ...O3 Design
Some great new package designs from our friends out of O3 Design..
Press release after jump.. Read the rest of this entry »
(1 votes, average: 3.00 out of 5) Loading ...
