Woolworths South Africa
Some new designs coming out of Frost* as they tackle a massive package redesign project for Woolworths South Africa’s house brand ranges.
Woolworths South Africa has begun rolling out its Essentials range of supermarket items, the first phase of a complete packaging overhaul being undertaken across all lines within the retailer’s portfolio of house brands. The mammoth task is being overseen by celebrated designer Vince Frost, recently appointed as the company’s Creative Director.
The initial stage of the Essentials range packaging project takes in more than 150 lines including dairy, produce, meat and poultry, cereals, beverages, dry goods, biscuits, bakery goods, frozen foods, household cleaning, laundry and personal care products. Woolworths Essentials are high-quality, basic staples set at entry price points and according to Frost, the strategy behind the work is not only about contemporisation, but ensuring the packaging communicates the quality which defines the very essence of the Woolworths brand too.
(4 votes, average: 3.75 out of 5)
Loading ...Whole Foods Market
Whole Foods Market’s Market brand packaging has received the Duffy & Partners treatment, with revamped packaging, designed by the branding and advertising agency that will unify different designs found throughout different markets.
The Duffy & Partners-designed packaging for items such as deli containers and bakery boxes introduce a universal packaging program that still celebrates the different regions and their unique local offerings, while also supporting the mission of a national brand. The Duffy & Partners re-design includes the classic Whole Foods Market logo, and adds splashes of natural sage greens, berry reds, marigold oranges and oregano hues, depending on the product. A unifying stylized leaf motif is found across all packaging.
Duffy & Partners has revitalized the Whole Foods brand packaging with style and passion unlike any other design firm. The packaging and design created by Duffy & Partners now has a universal design and feel while still promoting the regional fare known to individual Whole Foods Markets.
(1 votes, average: 2.00 out of 5) Loading ...wallace church
Some inspiring and innovative package design out of wallace church.
(4 votes, average: 4.25 out of 5) Loading ...Justin’s Nut Butter
tda advertising + design has created a unique package design for a small-batch of natural and organic nut butters. The CDs where Thomas Dooley, Jonathan Schoenberg
Design/Illustration/Hand lettering by Barrett Brynestad. The simplicity of the design speaks volumes to natural ingredients while adding a twist in the organic category. A job well executed.
(8 votes, average: 4.25 out of 5) Loading ...
