Clive’s Organic Dips
Believe In have recently completed a packaging project for a new range of organic dips developed by Clive’s Organic. Our approach was to challenge packaging design in this market, currently saturated with uninspiring health food brands and larger supermarket ‘own label’ varieties who suffer from a lack of personality and brand appeal. Clive’s new range challenges the competition in this area and stands apart from anything else on the market through clear differentiation — in both packaging and product. “Inspiration came directly from the product itself,” explains Blair Thomson, Creative Director “the basic hand-drawn elements are abstract expressions of the dips and their ingredients. Bold use of colour and shape differentiates between flavours. The overall result is a striking, distinctive on-shelf presence.”
The actual format of the sleeve was adapted to reveal as much of the content as possible and has been printed onto the reverse of a single sided box board. This gives the outer sleeve a tactile finish which reinforces the organic handmade nature of the product. The pot itself has been sourced from 100% recycled materials and is itself fully recyclable. “Creating the packaging for this new addition to Clive’s product range has allowed us to further develop the brand — conveying their unique combination of cheeky playfulness and confident sophistication that is otherwise missing from competing brands. The bold graphic identity and punchy colours differentiate beautifully in this niche market.” Blair Thomson.
(3 votes, average: 4.00 out of 5)
Loading ...Black Black Gum
Black Black by Lotte is the powerfully caffeinated gum and candy sensation from Japan.
(2 votes, average: 1.50 out of 5) Loading ...Nestle Real Dairy
At Nestlé, dedication to producing high-quality, innovative, and nutritious foods is the essence of their Good Food, Good Life philosophy. Today, over a century after Nestlé was founded, nutrition is more than ever the key to the Company’s future.
Erin Lazer, marketing manager, packaged ice cream at Nestlé Canada, said, “The relaunch of Real Dairy was centered around what consumers are looking for—less processed products made with “real” ingredients. After developing a more natural recipe, we turned to Anthem Worldwide to bring the new concept to life at shelf as well as help the brand truly differentiate itself. They’ve done an incredible job of accomplishing our objectives and creating the most attractive Real Dairy package design yet.”
Gary Oakley, creative director of Anthem Worldwide’s Canada office commented, “Anthem explored three possible creative entry points: Wholesome, Real Ingredients; Rich & Creamy; and Pure, Simple Flavours. The territory of real ingredients became our focus to best support bringing the “real” back into dairy.”
Oakley, added, “To visually support and communicate Nestlé Real Dairy, Anthem centered its design on the “real” ingredients, providing easily identifiable flavour cues of a cream pitcher, milk jug, sugar, and eggs. Through pure and simple, yet appetizing food photography, Anthem’s new package design elevated the nutritional value of the brand to the consumer and increased shelf presence to create a clear point of differentiation from the competition.”
Lazer added, “Anthem’s clean colour palette and simple design architecture solution communicates a compelling and consistent brand experience that allows for additional line extensions and future innovations. As a result of this design success, the Nestlé Real Dairy frozen yogourt and ice cream lines have been able to expand distribution by approximately 50 and 15 percent respectively, including full distribution of the entire line at Metro banners in Ontario & Quebec.
Anne Dean, managing director of Anthem Worldwide’s Canada office said, “Anthem helped Nestlé create a distinct and sustainable point of difference between Nestlé Real Dairy and the competition by delivering on the promise of “real” ingredients. Anthem worked very closely with Nestlé to ensure our design solutions reinforced the credibility behind Nestlé Real Dairy’s ‘natural’ positioning and their commitment to good health through nutrition.”
(3 votes, average: 3.33 out of 5) Loading ...Packaging Cocaine
Between 1890 and 1910 Bayer sold heroin as a non-addictive substitute for morphine that used to treat children with strong cough in some cases.
Popular in 1885 to help with toothaches, not only did they relieve the pain, they made the children happy!
Mariani wine (1875) was the most famous Coca wine of it’s time. Pope Leo XIII used to carry one bottle with him all the time. He awarded Angelo Mariani (the producer) with a Vatican gold medal.
via: hypescience
(2 votes, average: 4.50 out of 5) Loading ...
