April 13th 2012

Carling Zest Limited Edition

Echo has designed the branding, primary and secondary packaging for Carling‘s innovative new summertime beer, Carling Zest – a beer brewed with a light, citrus flavour. Following its work in 2011 on the new Carling core identity, Carling C2 and Carling Chrome, Echo was briefed to create an identity and packaging that clearly communicated the summertime and [...]

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March 26th 2012

Krinka Sour Cream

Pavel Kulinsky a student that created this concept  line of sour cream packaging for the Ukrainian market. The concept name that Pavel chose was “Krinka” which translates to  jug for milk or sour cream in Ukrainian. “ I thought that the form of traditional Ukranian jug would be nice package form for something like sour creame or milk package.”

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March 22nd 2012

Sam Adams Barrel Room Collection

The Boston Brewing Company, makers of our beloved local brew Sam Adams, commissioned Adam&Co. to develop packaging for their premium product line called the Samuel Adams Barrel Room Collection. The collection is comprised of three unique beers, each aged in oak barrels. The beers include the Samuel Adams American Kriek (7%ABV), Samuel Adams New World [...]

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March 21st 2012

what ever

What Ever is the wine Medhurst has positioned to be the “relaxed” wine. The message is clear, whatever you eat this summer, tapas, barbeque, Thai, or fresh picnic basket, What Ever is the wine to go with it, What Ever is spicy and fresh, no oaky aroma, chill it if you want, whatever… The design neatly [...]

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