Coromega Kids Vitamins
A package redesign for Coromaga Omega-3 Kids Vitamins designed by TDA Advertising & Design. On store shelves the animal faces are a unique approach plus the interactive packaging makes it fun and easy to use. Created by CDs: Thomas Dooley, Jonathan Schoenberg Designer/Illustrator: Sylvia Suh
Woolworths South Africa
Some new designs coming out of Frost* as they tackle a massive package redesign project for Woolworths South Africa’s house brand ranges.
Woolworths South Africa has begun rolling out its Essentials range of supermarket items, the first phase of a complete packaging overhaul being undertaken across all lines within the retailer’s portfolio of house brands. The mammoth task is being overseen by celebrated designer Vince Frost, recently appointed as the company’s Creative Director.
The initial stage of the Essentials range packaging project takes in more than 150 lines including dairy, produce, meat and poultry, cereals, beverages, dry goods, biscuits, bakery goods, frozen foods, household cleaning, laundry and personal care products. Woolworths Essentials are high-quality, basic staples set at entry price points and according to Frost, the strategy behind the work is not only about contemporisation, but ensuring the packaging communicates the quality which defines the very essence of the Woolworths brand too.
GE: Green Packaging
This environmentally friendly package is redesigned for General Electric high-end light bulbs. It is highly encouraged nowadays in the design world to design with sustainability in mind.
via: Behance

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