In many ways, rubber boots – an underrated product. Everyone knows about their primary function – protection against water. But there are many advantages that are not visible at first glance, and on which the buyer often does not know. Standard boots for fishermen are able to protect the wearer from a lot of trouble:

• glass, wire, sharp rocks, driftwood
• predatory fish
• oil, gasoline, acids,
• electricity

The possibilities of how to portray these threats, we realized that to show the protective functions of the best boots on the example of fish. This is closer to the subject of fishing is more exciting is the opportunity to combine several types of threats in a single image. For example, an electric eel symbolizes the biological and electrical hazards. The package itself is designed as a mini stand, which creates the illusion of a boot that is immersed in water. Thus, the buyer can appreciate and understand the full range of protective properties of the product. The upper part of the package shows that in most cases you do not see what is happening under the water (because of the glare and ripples), but there lurks many dangers, and boots «Fisherman» successfully protect you it is them. 

Stéphane Ouaknine is the scion of a revered Parisienne Pharmacy and, though pharmacist by occupation, his true vocation is that of a dreamer who’s love of great beauty and classic design has led him to bring to life La Société Parisienne de Savons.
It has been my privilege to be a part of this project from the beginning during the search for reference materials through the sometimes complicated process of seeking out heirs to now defunct companies and obtaining permission to revive stunning vintage designs that had all but ceased to exist.
Working from faded scraps of ancient labels, I expanded upon the designs and created typography to extend them over complete suites of products.

All the while, Stéphane was lining up suppliers and manufacturers whom he felt could do justice the designs and maintain the strictest control over quality of reproduction.

Ending with an international website for which I fought stridently to keep from looking gimmicky, busy, distracting or (basically like most other overdone commerce websites), we will enter the new year poised to bring these products to those whose hearts resonate with love of beauty and authenticity.

La Société Parisienne De Savons celebrates the elegance and style of Art Deco in a collection of subtly scented soaps, powders, balms and more in fragrances from the familiar to exotic with authentic vintage design and typography in homage to the lavish and elaborate packages of a bygone era.