CR8ID » Home & Garden

The Girl With The Dragon Tattoo

Drew — Tue, 15 May 2012 07:33:37 +0000

For Trent Reznor and Atticus Ross’ score to David Fincher’s “The Girl With The Dragon Tattoo,” we set out to create a unique, limited edition package that highlighted the album as a standalone work of art, independent from the film but connected to it. Ice and winter were a major theme in the tone of the music, and as such became the inspiration for the look and feel of the package.

An acrylic “ice” slipcase houses a book of six vinyl records, an exclusive fold-out poster by Neil Kellerhouse, and an 8gb USB razor blade pendant inspired by Lisbeth’s necklace in the film. The USB drive contains the album in high definition 96k FLAC. Each package is numbered in an edition of 3000, and each is personally signed by Trent Reznor and Atticus Ross.

We had a unique opportunity here to create something “anti-commercial.” There’s no title on the cover, there are no glossy photos of the actors from the movie, no obnoxious copyright lines or logos, no interference from the film studio. We made the package about texture and mood, prioritizing complementing the music over branding the film.The artwork and imagery in the package were created by Neil Kellerhouse, Jean-Baptiste Mondino, Rob Sheridan, Anders Linden, and Baldur Bragason.

The album’s CD packaging was inspired by the design of the vinyl package. a plastic o-card creates the ice overlay effect on a six-panel digipak with three discs and an insert.

Janey Basil Seed

Drew — Fri, 11 May 2012 07:38:49 +0000

Erin Mercurio and Audrey Raudabaugh wanted to give gardening a little bit more sex appeal–tastefully. So, we created Janey. We decided to show up that Johnny Appleseed guy by creating a flexible identity and packaging system marketed toward young, independent women. The Janey Herb Seed Starter Kit unfolds to sit conveniently on a window sill or kitchen counter and is equipped with potting material, seeds, and planting labels. The Backyard Garden set contains a variety of vegetables and can be placed in the soil to label and provide care instructions.

Teekanne Tea

Drew — Mon, 23 Apr 2012 14:08:13 +0000

This project from Christopher Walser and Martin Strobel in cooperation with the Vorarlberg University of Applied Sciences and the „Teekanne GmbH Austria“ as a school project to re-brand the tea company.

Brief: Currently the benefits of tea can only be experienced at home. If the advantages of tea consumption and healthy mobility are brought together, you will get the best possible relaxation and the most intense tea experiences. We created a tea experience for a mobile generation.

Being mobile means, to be active and to be on the move – it means to enjoy the day together. We want “Teekanne“ to be a permanent part of these shared experiences. Tea consumption is no longer limited to a particular place or certain time.

GE CFL Bulbs

Drew — Tue, 03 Apr 2012 07:33:22 +0000

With the support of General Electric’s lighting supplies, Earth Hour is creating awareness by informing the consumers to replace their bulbs, save money on their bills as well as participate at the annual event by switching off the lights for one hour to help create awareness for global warming.

The main attributes based around this rebranding and repackaging were:

1. global 2. proud 3. responsible 4. unified 5. established 6. informative