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A refreshed logo and packaging were developed that communicated the key sales messages and created a raw aesthetic that was instantly embraced by their customers. The company experienced a 50% sales increase in the first week of the relaunch and sales remain strong. Additionally, the Square One Coffee is now being sold in Whole Foods [...]
This thin sheet developed by Purex to make laundry easier. It is about the size of your standard dryer sheet. This blue tint is the laundry detergent built into the sheet which breaks down in the wash. The light blue stripe at the top, this is the softener and the anti-static solution which breaks down [...]
Over the past few years, createID has gathered a large collection of packaging from around the world. We will be posting these images on an ongoing basis. If you know the agency or any background information relating to any posts, please contact firstname.lastname@example.org and we will update/link any info surrounding the package.
This beautiful example of packaging paper was designed by Jenny Kim. Paper Matters is a company that specializes in eco-friendly paper products. The logo inspiration is the combination of 2 distinct elements the origami of a crane and a leaf. The origami crane represents the art, craft, and quality of paper while the leaf represented [...]