Huggies ReWrapped
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Kimberly-Clark is to reveal a brand new look for Huggies® with a total redesign of all packaging across the baby care range. The redesign, the first for eight years, was carried out by strategic design agency Anthem Worldwide and sees a substantial investment and commitment from Kimberly-Clark in one of its key brands. The new packaging is due to be rolled out across the UK and its European markets from April 2010 onwards.
Huggies® appointed Anthem Worldwide in February 2009 with a brief to radically overhaul the design and focus on embodying the emotional values of the Huggies® brand. These values are based on a robust and exciting promise of offering real-world solutions to mums who want to make the best of everyday moments with their baby. With this in mind, the key new feature of the packs will be striking baby photography which captures a snapshot of mum’s real world with warmth and gentle humour, showing an image of a baby looking at the viewer as if mum is directly behind the camera.
The new packaging also incorporates an evolution of the Huggies® logo itself, including a child’s hand splat icon intended to enhance the emotional qualities. The Huggies® brand name will take a greater role on the new packaging which promises to stand out in a category which is often visually busy and confusing for consumers. To connect with mum and draw her to the right product for her baby, nappy sizes have been made more prominent on pack, while the engaging photography uses models whose age and stage reflects that of the baby for whom each product has been designed.
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(2 votes, average: 4.50 out of 5)
Loading ...Packaging Method
Truly, innovative package design. “10 years ago, Eric Ryan and Adam Lowry decided on a course of action that was not unlike David taking on Goliath. That is when they launched Method; at that time, cleaning products were one of the most stagnant and conventional categories around. Now, thanks to partnerships with Karim Rashid for packaging designs and Crispin Porter + Bogusky (CP+B) for marketing, Method has found a welcome niche for the forward-thinking and forward-looking product line.” Here are but a few examples of some truly market changing designs. Link to Method to see the full line.
(5 votes, average: 4.60 out of 5) Loading ...BalanceWater
Bottles of ‘balance water’. An interesting use of watercolor technique for the label design. The bottle structure reminds me of oxygen tanks. The Children package uses a shrink wrap with a colorful approach. See after jump… Does anyone know who design this package.
Normally I have waste issues with bottled water – but - balance is no ordinary drinking water. The Australian company makes water infused with flower essences. The company is also pretty cool. They reduce their carbon footprint by sourcing in the states and are looking into a biodegradable plastic alternative for packaging. Flower essences are very new to the mainstream US, but in Australia and many European companies they have been used for some time.
“Balance is the world’s first non-flavored, bottled, spring water containing flower essences. By combining flower essences with natural spring water, Balance has created a pristine, clean refreshing water source offering the additional benefit of helping our bodies stabilize the stress and rigor of modern life. The founders of Balance Water Company, Peter Maher and Martin Chalk, introduced Balance into the market in September 2005 and in doing so created a new category of bottled water. The inclusion of flower essences that promote calmness and help relieve some of the stress and anxiety we all face as part of everyday life, separates Balance from the multitude of sports style, electrolyte enhanced waters. Balance products do not contain any flavors, colors, preservatives, artificial additives, sugar or calories.
Flower essences have been used by many cultures for centuries, most recently in preparations such as Rescue Remedy™. ”
more Balance after jump…
(12 votes, average: 4.08 out of 5) Loading ...
