We were asked to re-brand and package Green Eggs to communicate these values, and to have some fun in the process. Check ‘em out at all discerning eateries.

Inspired by the Canadian milk pouch – a clear lightweight pouch placed in a reusable carafe – Julie decided to create a bottle that used a lot less plastic to provide a lot more sustainability.

Her eureka moment came in 2007 when she opened the box for her new iphone, and it was nestled on a smooth, yet sturdy molded fiber tray. Having found her ideal material, Julie imagined a bottle her children would love to use and could easily hold and pour. She designed a bottle that combines a sturdy outer molded fiber shell made from cardboard boxes and old newspapers with a thin inner plastic pouch and re-sealable cap.

With a bottle prototype in-hand, she showed her children how to pop open the shell, pull out the pouch, and place the separate pieces into the recycling bin. She knew she was on to something when they immediately wanted to do it again! She patented her technology and in May 2008, Ecologic Brands was born.

Today, Julie and the Ecologic team are committed to giving consumers and brands better choices and replacing shelf after shelf of rigid plastic headed for landfill with a new kind of bottle that has better things to do.

The first customer testing the new Ecologic bottle is Straus Family Creamery.

via:ecologic