Woolworths South Africa
Some new designs coming out of Frost* as they tackle a massive package redesign project for Woolworths South Africa’s house brand ranges.
Woolworths South Africa has begun rolling out its Essentials range of supermarket items, the first phase of a complete packaging overhaul being undertaken across all lines within the retailer’s portfolio of house brands. The mammoth task is being overseen by celebrated designer Vince Frost, recently appointed as the company’s Creative Director.
The initial stage of the Essentials range packaging project takes in more than 150 lines including dairy, produce, meat and poultry, cereals, beverages, dry goods, biscuits, bakery goods, frozen foods, household cleaning, laundry and personal care products. Woolworths Essentials are high-quality, basic staples set at entry price points and according to Frost, the strategy behind the work is not only about contemporisation, but ensuring the packaging communicates the quality which defines the very essence of the Woolworths brand too.
(4 votes, average: 3.75 out of 5)
Loading ...LaCie Starck
The LaCie Starck Mobile Hard Drive is the result of a collaboration between LaCie and world-famous designer Philippe Starck. The polished aluminum exterior is stylish and tough, but also light enough to transport, making the LaCie Starck both completely chic and completely mobile. A convenient aspect of the LaCie Starck is its embedded USB cable, which allows you to maximize its compact nature and portability. A feature that underscores Philippe Starck’s commitment to practical and usable design. All wrapped up in Starcks’ signature design style.
(7 votes, average: 4.57 out of 5) Loading ...Herman Miller: Leaf Lamp Packaging
Some great packaging to innovative product by Yves Behar of fuseproject.
The packaging for Herman Miller LEAF Light serves multiple purposes: it is a marketing vehicle, a point-of-sale display as well as a shipping box. The Herman Miller LEAF packaging is designed to continue the identity of the LEAF lamp by echoing the lamp design on the box and showcasing the signature LED glow.
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(9 votes, average: 3.33 out of 5) Loading ...JawBone: EarCandy
Rather than hide what is in the box, the Jawbone packaging highlights the product, offering a 360-degree view of the contents. The polished design of the packaging displays the earpiece like a diamond in glass box, making for an attractive in-store display. Another great design by fuseproject.
Admire the wittiness of the naming, Sweet Talk, Dirty Talk, and Trash Talk.
(10 votes, average: 4.10 out of 5) Loading ...
