KLEENEX BREAKS BRANDING RULES
As you’ll see, the new packaging Anthem has created replaces the Kleenex logo with the words ‘Feel me’ – a major departure for Kleenex and a brave move for any brand. Anthem Worldwide’s UK office was briefed to generate real excitement and interest beyond the current consumer experience of this sector, and also to position Kleenex Ultra Soft tissues, with their softness and premium pricing, as an ‘everyday indulgence’. To capture this visually, the tissue boxes feature a luxurious material background. What a creative way to emotionally connect with your consumer market.
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Loading ...Think Chocolate: Think Bloomsberry & Co.
Bloomsberry & Co. is a chocolate company. But, not just, a run of the mill chocolate company. Founded by graphic designer Giles Barker and his wife Vanessa Kettelwell they started the small operation out of New Zealand and know has grown with great popularity for last few years. They have been successful by creating a happy medium for both the product and their consumer. This is not your conventional branding “that consistencies sells”. All package designs are created in-house.
(3 votes, average: 4.67 out of 5) Loading ...
SEXLETS Gum
SEXLETS gum for him is a powerful male sexual enhancer. What’s next in this category?
(11 votes, average: 4.91 out of 5) Loading ...
