CR8ID » Paper

The Girl With The Dragon Tattoo

Drew — Tue, 15 May 2012 07:33:37 +0000

For Trent Reznor and Atticus Ross’ score to David Fincher’s “The Girl With The Dragon Tattoo,” we set out to create a unique, limited edition package that highlighted the album as a standalone work of art, independent from the film but connected to it. Ice and winter were a major theme in the tone of the music, and as such became the inspiration for the look and feel of the package.

An acrylic “ice” slipcase houses a book of six vinyl records, an exclusive fold-out poster by Neil Kellerhouse, and an 8gb USB razor blade pendant inspired by Lisbeth’s necklace in the film. The USB drive contains the album in high definition 96k FLAC. Each package is numbered in an edition of 3000, and each is personally signed by Trent Reznor and Atticus Ross.

We had a unique opportunity here to create something “anti-commercial.” There’s no title on the cover, there are no glossy photos of the actors from the movie, no obnoxious copyright lines or logos, no interference from the film studio. We made the package about texture and mood, prioritizing complementing the music over branding the film.The artwork and imagery in the package were created by Neil Kellerhouse, Jean-Baptiste Mondino, Rob Sheridan, Anders Linden, and Baldur Bragason.

The album’s CD packaging was inspired by the design of the vinyl package. a plastic o-card creates the ice overlay effect on a six-panel digipak with three discs and an insert.

PR%F

Drew — Mon, 14 May 2012 07:38:54 +0000

Along the kitchen wall of Zeus Jones, you’ll find more than a few bottles of alcohol. Among the neglected butterscotch schnapps and the bottle of Boone’s Farm we’re patiently letting age, we guarantee there will always be a few bottles of single malt scotch whisky. Our love of the stuff is only natural, considering our CEO, Rob White, grew up in Scotland, and that there are more than a few whisky tasters at our long table. The purity of Scotch whisky makes it the king of whiskies, allowing it to reflect the region where it was created and the ingredients that went into its distillation. So when recent creative applicant Dan Horan came in with a sketch for a whisky tasting iPad app, you can bet we snatched him up and set to work developing it. We hunkered down in a room and discussed how the user experience should go, coming out with an experience that was more inspired by board games than any one example of technology.

We wanted it to feel social and democratic, easy for anyone to enjoy. Many angles were considered, from developing a “host” character to making a brainy trivia game, but we decided the approach that felt the truest was making the app a tour of Scotland. For the identity, we came up with the name PROOF, a play on proving your knowledge of scotch, and also on the concept of alcohol purity.

To us, this app was about more than proving a knowledge of scotch – it was about proving to ourselves that we had agile enough resources to rapidly prototype a successful app. Inspired by the iterative process used by Google and many rapidly growing start-ups, we designed PROOF in a non-linear, non-hierarchical series of sprints, perfecting it here and there until we had a finished product. It was important to us that PROOF remained device agnostic, so we avoided the many app store restrictions out there and designed it as a mobile site, taking extra care to make sure it felt like a native experience on a touch screen. All of PROOF was made in HTML5, using some of its most exciting features, including its canvas API, which allows players to visually represent their impression of each whisky.

What’s a scotch tasting without the scotch? To make PROOF’s complimentary kit, we carefully considered the details, and sweated outside of work hours to bring them to life. Because PROOF is a tour of Scotland’s whisky-making regions, we carefully chose the whiskies that we felt best represented the area where they were made. While there is plenty of creativity and variation among Scottish whiskies, we went for the single malts that stayed truest to their home base.Each of the labels was hand-stamped with a custom design, which blended PROOF typography with our alternative wordmark, a script logo that was originally made to decorate the jerseys of the unofficial Zeus Jones cycling team. To add to the mystique of holding a bottle of fine scotch, we hand-dipped every single one in wax, and stamped them with the percent sign from our PROOF logo.

Janey Basil Seed

Drew — Fri, 11 May 2012 07:38:49 +0000

Erin Mercurio and Audrey Raudabaugh wanted to give gardening a little bit more sex appeal–tastefully. So, we created Janey. We decided to show up that Johnny Appleseed guy by creating a flexible identity and packaging system marketed toward young, independent women. The Janey Herb Seed Starter Kit unfolds to sit conveniently on a window sill or kitchen counter and is equipped with potting material, seeds, and planting labels. The Backyard Garden set contains a variety of vegetables and can be placed in the soil to label and provide care instructions.

Baked Wheat Cookies

Drew — Thu, 10 May 2012 07:33:41 +0000

Victor Design created the Baked Wheat Cookies. Yang box cakes constant pursuit of innovation and change, this time playing with new ideas! Box crisp flavor from the early development of the unique taste of wheat fiber, brown sugar, coffee, charcoal … and so on have been changes in 27 different flavors. And introduced four new flavors, cherry flavors are clear and sweet, clear you oolong tea fragrant taste, snacks Salted taste and Red Hot Chili mustard taste, Yang box cakes are exclusive baking techniques, using the creative deployment of the infinite possibilities of the box cakes diverse Incredibles taste of each flavor into a rectangular strip 20, assembled in four different flavors of a rectangular box, to show the brand’s innovation Variety and clever Siti cover design intended for the good memories with square block cakes on the go.

TK Food create four brand new tastes-cherry blossom flavor is clear and sweet; oolong tea flavor; salty snacks flavor and spicy mustard flavor. TK Food uses unique baking technique to blend various flavors with creativity. Every flavor contains 20 packages within a strip of rectangle. Four different flavors are collected in a rectangular box to express the brand’s novelty and variety.