Miller Creative was responsible for: brand naming, brand identity, packaging for dog treats, (another fabulous people-confection coming soon!) and website/landing page.

The dog treats bag was letterpress printed – mainly because of the (small) size of the run and the stock bags we wanted to use. We couldn’t get a screen printer to take on the job, so we decided to pursue letterpress printing. Jon Selikoff of Vote for Letterpress was willing to take on this challenging job, which ended up printing beautifully. The bags were printed both front and back, with virtually no show-through thanks to his impeccable attention to detail.

The Grain’s are pleased with the final packs and creative director Jure Leko says, “It’s always exciting to take on such an iconic brand and evolve it. The challenge is in finding the right balance between brand personality and communication of product benefits. Whiskas is a brand that is passionate about cats and cat owners and we wanted the lines and flow of the design to reflect care and softness as well as taste and nutrition. The curves of the purple were inspired by the heart shape which features strongly with the Whiskas brand.”

Look out for the new packs in store now!

Here is an innovative pack design to solve a once tricky buying experience. Nestlé Purina PetCare worked with Display Boys to create a 30 can carrying case so the consumer could mix and match their purchases.

via:shelfimpact!

Amazing package design simple and clean ( no pun intened ) to go along with a great product design from dog poo,  it is 100% biodegradable with a built-in scooper. Does any know the studio how created this?