Taking on the challenge of creating a visual identity for the new Minute Maid product line, Nutri-Boost, the Singapore team dived deep into research to fully understand the various markets and competitive landscape of the beverage industry. Based on our findings and rigorous qualitative and quantitative testing, we were able to develop a design concept that balanced the nutritional and energy benefits of the drink while appealing to the predominantly male audience and observing existing Minute Maid visual guidelines. We also designed a flexible packaging architecture system that has allowed for easy pack navigation. A thorough set of guidelines was developed that clearly illustrates our visual identity system for all markets a platform the translation of our system into other communication channels.

Since creating Nutri-Boost’s main range of flavors, Orange and Strawberry, Minute Maid Nutriboost has successfully launched in vietnam, with the other markets and line extensions likely to follow.

At Hatch, they took inspiration from the product itself, breaking through category constraints with premium packaging that doesn’t take itself too seriously. It’s “pork without the fork” and “more macho than trailmix”. Krave Jerky beefy snacks are a tough item to miss on store shelves.

Our method to reinvent the iconic brand was to create a design that encouraged daily use by being too attractive to store in a medicine cabinet. Inspired by the precious shapes of perfume and the chic beauty products that young women adored, we created a unique feminine, genie-shaped bottle worthy of display on the bathroom sink.

The bottle’s soft curved lines and elegant symmetry communicates Scope’s youthful personality. It appeals to the flirty, spontaneous, and sensual nature of its users, without alienating its loyal consumer demographic.

Scope Outlast was awarded a Silver Medal for Innovation for design and sustainability at the 22nd DuPont Awards for Packaging Innovation. It continues to be a proven success for Proctor & Gamble as a leader in the world of oral care.

As both a massively successful artist and a man who struggled through a difficult childhood in a harsh environment, Curtis Jackson, aka 50 Cent, found himself compelled to use his success to help others in need.

A trip to the World Cup in Africa opened his eyes to rampant poverty and hunger across the continent.

Back home, 50 and his trusted manager, Chris Lighty, began brainstorming ways he could do something positive and give back to people with the odds stacked against them.

They immediately thought of Chris Clarke, the successful entrepreneur behind Pure Growth Partners. PGP’s mission is to find, create, and revolutionize sustainable brands, products, and business models using a “one for one” give-back component to donate directly to some of the world’s most important charities.

Together, they conceived of an idea that fit 50′s driven persona and their mutual desire to give back. Focus and energy are two things that 50 credits with achieving his level of success. So, in September, 50 will launch his Street King energy shot. Every single bottle of Street King purchased will furnish a meal for an impoverished person.

Providing his fans worldwide with positive energy – while giving people the nutrition they need for focus and energy – is just the kind of powerful impact 50 has been longing to make. Now Street King energy shots are here to turbo-charge your drive to succeed at whatever you do. And you’ll not only feel good, you’ll feel good about yourself, too.