Bare all

0148Bare all is an all natural juice drink. Designed by UK based Holmes and Marchant.

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Packaging: NYC Trash

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Speaking of trash: In 2001 New York-based artist Justin Gignac set out to prove the value of packaging design to a colleague. The project, he says, evolved out of an argument over the importance of packaging to the consumer mind. To prove that it mattered, he decided he would nicely package up some … garbage. Roaming the streets, Gignac realised the most effective way to make his point was to sell a product no one in their right mind would want – garbage. To date, over 1,200 of his ‘Garbage of New York City’ cubes have sold to residents of more than 25 different countries worldwide. The power of Packaging!

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Colgate WISP

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A innovative product idea from Colgate-Palmolive called WISP. The packaging is extremely well thought-out and complete for that one time use. But, do you think the graphics fit their target?

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Packaging Method

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Truly, innovative package design. “10 years ago, Eric Ryan and Adam Lowry decided on a course of action that was not unlike David taking on Goliath.  That is when they launched Method; at that time, cleaning products were one of the most stagnant and conventional categories around. Now, thanks to partnerships with Karim Rashid for packaging designs and Crispin Porter + Bogusky (CP+B) for marketing, Method has found a welcome niche for the forward-thinking and forward-looking product line.” Here are but a few examples of some truly market changing designs. Link to Method to see the full line.

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