Jabra JX20 PURA
Designed by Kaleidoscope for GN Netcom (JABRA), is one of the world’s leading headset manufacturers, developed a new sound-cancellation technology that outperformed Jawbone in research. GNN’s mobile unit partnered with Kaleidoscope to create a global retail packaging strategy that would position the Jabra JX20 PURA in Apple Retail environments. The design challenge was to develop a structural [...]
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MiO liquid enhancer
Package design created by Landor Associates. Kraft Foods has developed MiO (“mine,” in Italian), a zero-calorie, concentrated line of liquid flavorings — from Berry Pomegranate to Strawberry Watermelon — sold in sleek bottles that look like palm-sized water droplets. For Kraft, the nation’s largest foodmaker, the rollout is huge. It’s Kraft’s first new food or beverage category [...]
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American Crew Gift Box
American Crew holiday gift boxes have to appeal to the women who buy them and the men who receive them. And they need to stand out on the cluttered salon shelf with design that is both stylish and timeless. Here are a few highlights from the last three years of gift set design. Designed by [...]
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Melo Juice
Identity Design & Packaging Design created by Imagemme. This mouth-watering, intuitive package that immediately attracts consumers and begins to satiate thirst as soon as you lay eyes on it. We wanted to bring the product’s purity to the forefront while maintaining easy shopability for consumers. Since the type of packaging changes the taste of the product, a [...]
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