Coromega Kids Vitamins
A package redesign for Coromaga Omega-3 Kids Vitamins designed by TDA Advertising & Design. On store shelves the animal faces are a unique approach plus the interactive packaging makes it fun and easy to use. Created by CDs: Thomas Dooley, Jonathan Schoenberg Designer/Illustrator: Sylvia Suh
(1 votes, average: 4.00 out of 5)
Loading ...Whole Foods Market
Whole Foods Market’s Market brand packaging has received the Duffy & Partners treatment, with revamped packaging, designed by the branding and advertising agency that will unify different designs found throughout different markets.
The Duffy & Partners-designed packaging for items such as deli containers and bakery boxes introduce a universal packaging program that still celebrates the different regions and their unique local offerings, while also supporting the mission of a national brand. The Duffy & Partners re-design includes the classic Whole Foods Market logo, and adds splashes of natural sage greens, berry reds, marigold oranges and oregano hues, depending on the product. A unifying stylized leaf motif is found across all packaging.
Duffy & Partners has revitalized the Whole Foods brand packaging with style and passion unlike any other design firm. The packaging and design created by Duffy & Partners now has a universal design and feel while still promoting the regional fare known to individual Whole Foods Markets.
(1 votes, average: 2.00 out of 5) Loading ...
Schmoo: Yoghurt lassi
Believe In have recently completed a naming, brand identity and packaging project for ‘Schmoo’, a new yoghurt lassi drink. Schmoo, a Leeds based company, plan to bring the authentic Indian lassi to the UK mainstream. The brand positions itself uniquely between smoothie and dairy (which has also formed the basis for the new name) and uses 100% pure ingredients with no preservatives – created using genuine Indian recipes.
“The identity draws influence from traditional Indian henna (mehndi) illustration but is executed in a contemporary aesthetic with a touch of modern opulence. East meets West if you will. The brand offers a clear point of differentiation from other drinks commonly sharing shelf space. An exciting, healthy product with a sense of confident sophistication – this formed the basis for our brand direction for Schmoo. The final result is both unique and eye-catching. It communicates beautifully and stands apart from anything else on the market.” Blair Thomson Creative Director / Believe In
The striking label design has been printed onto a silver foil stock and combined with fresh bright colours to differentiate the flavours in the range. The brand seeks to ‘shake up’ the bottled drinks sector by introducing the lassi to the mass market – which would usually be limited to specialist Asian stores and Indian restaurants.
(4 votes, average: 4.50 out of 5) Loading ...
