May 16th 2012

Help: I’m nauseous

Help announces the launch of help I’m nauseous. Just in time for summer, help I’m nauseous saves you from stomach-churning perils of being sandwiched in the middle seat on airplanes, riding in the back of the station wagon cross country while your parents sing show tunes, sailing the seas on booze cruises, and sight-seeing on [...]

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May 11th 2012

Janey Basil Seed

Erin Mercurio and Audrey Raudabaugh wanted to give gardening a little bit more sex appeal–tastefully. So, we created Janey. We decided to show up that Johnny Appleseed guy by creating a flexible identity and packaging system marketed toward young, independent women. The Janey Herb Seed Starter Kit unfolds to sit conveniently on a window sill [...]

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April 3rd 2012

GE CFL Bulbs

Designed by Chul Lee, a senior at Art Center College of Design, with an emphasis in packaging and branding. With the support of General Electric’s lighting supplies, Earth Hour is creating awareness by informing the consumers to replace their bulbs, save money on their bills as well as participate at the annual event by switching off [...]

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March 9th 2012

Calle Street Soccer

Package and graphics created by fresh, young designer Jesse Lindhorst. Calle street soccer shoes are the first of their kind: laceless. I pushed to reflect this in the package design by making an unconventional but highly memorable experience, from the opening of the package to keeping some of its elements for later use, such as its [...]

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