Rembrandt: Package Redesign
Rembrant is still a great example of successful packaging rejuvenation We all have seen or heard of Rembrandt’s package redesign with it’s sleek and minimal look, focusing on the brand name front and centre and using vibrant colors to identify the different variants, while creating a meaningful experience. The packaging also touched on the eco footprint by removing all metal coating and reducing the board thickness. Retailers were asked to shelf the entire product line in one location to create a eye-catching wall of white. Some great work from Laforce + Stevens.
(7 votes, average: 4.14 out of 5)
Loading ...Veuve Clicquot DesignBox
I found this cool post on ‘cyantrendland.com‘ and I thought I would share with the masses…enjoy…
This year, during Milan Furniture Fair, Veuve Clicquot is revealing DesignBox – its own exclusive eco-friendly gift box - and showcasing three interpretations of DesignBox by Tom Dixon, Front Design and 5.5 Designers. These collaborations are being presented as part of an installation called “Out of The Box” at Superstudio+.
(8 votes, average: 4.13 out of 5) Loading ...KOR Reinventing the Water Bottle
KOR ONE collaborated with Eastman Innovation Lab and RKS to create a unique water bottle. Besides being a sexy sleek design, it also hits on aesthetics, ergonomics, materials, and manufacturing.
“One of the top priorities for the KOR ONE was durability–bottle materials and construction had to support a long product life to be in keeping with KOR’s pillar of sustainability. The bottle had to be made of materials that were as healthy for consumers as they were for the environment. The product had to be easy to drink from and have a “big gulp” feature to allow a high-volume, thirst-quenching flow. The bottled had to be easy to refill from a sink, a refrigerator, or a water cooler. The cap had to offer one-handed operation and be impossible to lose. All these features and more had to be delivered in an eye-catching package that appealed to consumers seeking a luxury product to elevate their lifestyle. Buying the final product should make consumers feel good on at least three levels…they’re doing something healthy for themselves, they’re doing the right thing for the planet, and they’re treating themselves to a premium product they can be proud to display in their homes, in their offices, and on the road.”
(9 votes, average: 4.78 out of 5) Loading ...Project 7 – Earth Day
Project 7 was developed on a cold fall night 2 years ago when the thought of the 7 deadly sins came up. I began to do some research on the history and origin and had a simple thought. What if man in his selfishness instead of focusing on abstaining from the 7 sins worked to help those that were a consequence of one of these 7? What if the “glutton” in this example which I fall into regularly stopped focusing on myself and started focusing on helping those that were starving. So take that concept and spread it over what we call the 7 most critical areas of need in the world, hence the name Project 7. So then the vision started playing itself out and I needed something to help get this initiative out there. So having a consumer goods background and a heart to see real change come about this company was created. I believe like most of you, that if we spent more time helping others, we can in fact, “Change the Score.” Read the rest of this entry »
(2 votes, average: 4.00 out of 5) Loading ...
