Whole Foods Market
Whole Foods Market’s Market brand packaging has received the Duffy & Partners treatment, with revamped packaging, designed by the branding and advertising agency that will unify different designs found throughout different markets.
The Duffy & Partners-designed packaging for items such as deli containers and bakery boxes introduce a universal packaging program that still celebrates the different regions and their unique local offerings, while also supporting the mission of a national brand. The Duffy & Partners re-design includes the classic Whole Foods Market logo, and adds splashes of natural sage greens, berry reds, marigold oranges and oregano hues, depending on the product. A unifying stylized leaf motif is found across all packaging.
Duffy & Partners has revitalized the Whole Foods brand packaging with style and passion unlike any other design firm. The packaging and design created by Duffy & Partners now has a universal design and feel while still promoting the regional fare known to individual Whole Foods Markets.
(1 votes, average: 2.00 out of 5)
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Justin’s Nut Butter
tda advertising + design has created a unique package design for a small-batch of natural and organic nut butters. The CDs where Thomas Dooley, Jonathan Schoenberg
Design/Illustration/Hand lettering by Barrett Brynestad. The simplicity of the design speaks volumes to natural ingredients while adding a twist in the organic category. A job well executed.
(8 votes, average: 4.25 out of 5) Loading ...Clive’s Organic Dips
Believe In have recently completed a packaging project for a new range of organic dips developed by Clive’s Organic. Our approach was to challenge packaging design in this market, currently saturated with uninspiring health food brands and larger supermarket ‘own label’ varieties who suffer from a lack of personality and brand appeal. Clive’s new range challenges the competition in this area and stands apart from anything else on the market through clear differentiation — in both packaging and product. “Inspiration came directly from the product itself,” explains Blair Thomson, Creative Director “the basic hand-drawn elements are abstract expressions of the dips and their ingredients. Bold use of colour and shape differentiates between flavours. The overall result is a striking, distinctive on-shelf presence.”
The actual format of the sleeve was adapted to reveal as much of the content as possible and has been printed onto the reverse of a single sided box board. This gives the outer sleeve a tactile finish which reinforces the organic handmade nature of the product. The pot itself has been sourced from 100% recycled materials and is itself fully recyclable. “Creating the packaging for this new addition to Clive’s product range has allowed us to further develop the brand — conveying their unique combination of cheeky playfulness and confident sophistication that is otherwise missing from competing brands. The bold graphic identity and punchy colours differentiate beautifully in this niche market.” Blair Thomson.
(3 votes, average: 4.00 out of 5) Loading ...
