Puma ECO ShoeBox
This new packaging for PUMA, which will hit stores in late 2011, was designed in collaboration with Fuseproject, a firm led by Yves Béhar. PUMA, a leader in sportswear, shoes and products, they looked to create a game changing packaging system that would greatly reduce their footprint and build on their initiatives toward cleaner, greener, and safer practices contributing to a better world around us.
Due to using fewer materials – 8,500 fewer tons of paper, to be specific – and the new packaging’s lighter weight, Puma expects to cut carbon dioxide emissions by 10,000 tons per year and water, energy and diesel use by 60 percent. That works out to 1 million liters of water, 20 million megajoules of electricity, 1 million liters of fuel oil and 500,000 liters of diesel.
(2 votes, average: 4.00 out of 5)
Loading ...Dell adds Renewable Packaging
Dell is working with bamboo packaging supplier Unisource Global Solutions (UGS) to ensure all processes associated with the bamboo’s production meet the highest standards. Dell announced a plan to revolutionize computer packaging. By 2012, Dell aims to reduce packaging volume by 10 percent; increase the amount of recycled content in packaging by 40 percent; and increase the amount of materials in packaging that’s curbside recyclable to 75 percent.
(3 votes, average: 4.67 out of 5) Loading ...Ran Lerner Pushing Design
Ran Lerner is an accomplished industrial designer who lives and works In New York City. Lerner received his master’s degree of industrial design from Domes Academy in Milan in 1998 In 2003 Ran Lerner Design Inc was established, with the philosophy of bringing unique design concepts to products that are sold in both the private and mass markets. Today Ren has created a remarkable design for compostable packaging that is making takeout containers that decompose in your backyard. Check out this video on Forbes featuring Ren and his innovative designs.
(7 votes, average: 4.71 out of 5) Loading ...Rembrandt: Package Redesign
Rembrant is still a great example of successful packaging rejuvenation We all have seen or heard of Rembrandt’s package redesign with it’s sleek and minimal look, focusing on the brand name front and centre and using vibrant colors to identify the different variants, while creating a meaningful experience. The packaging also touched on the eco footprint by removing all metal coating and reducing the board thickness. Retailers were asked to shelf the entire product line in one location to create a eye-catching wall of white. Some great work from Laforce + Stevens.
(7 votes, average: 4.14 out of 5) Loading ...
