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MILLER 64
MillerCoors, the company that popularized the light and super- light beer categories, is bringing a new look, name and personality to beer drinkers this spring. The national re-launch of Miller64 – designed by Chicago based agency Soulsight – will be supported with new television, radio, digital and out-of-home advertising. Soulsight’s handsome new identity, branding and [...]
Carling Zest Limited Edition
Echo has designed the branding, primary and secondary packaging for Carling‘s innovative new summertime beer, Carling Zest – a beer brewed with a light, citrus flavour. Following its work in 2011 on the new Carling core identity, Carling C2 and Carling Chrome, Echo was briefed to create an identity and packaging that clearly communicated the summertime and [...]
Tumult
Tumult is a new adult fermented non-alcoholic drink made by Coca-Cola that has been specially crafted to be consumed with food. It pairs particularly well with sushi according to the experts, and is a great alco-alternative when served as an aperitif. Intended to brighten up social moments, Taxi Studio reflected this sentiment in the redesigned packaging by bringing [...]
GE CFL Bulbs
Designed by Chul Lee, a senior at Art Center College of Design, with an emphasis in packaging and branding. With the support of General Electric’s lighting supplies, Earth Hour is creating awareness by informing the consumers to replace their bulbs, save money on their bills as well as participate at the annual event by switching off [...]
Calling Card
Created by Bold inc. The descriptors for wines often mirror the way we talk about women’s tantalizing qualities. From this insight, the seductive and tempting ‘Calling Card’ range was born. Based upon Calling Cards (small flyers plastered inside telephone booths to advertise the services of a call girl), Each label depicts unique and dazzling female personalities & [...]
American Crew Gift Box
American Crew holiday gift boxes have to appeal to the women who buy them and the men who receive them. And they need to stand out on the cluttered salon shelf with design that is both stylish and timeless. Here are a few highlights from the last three years of gift set design. Designed by [...]
Green Eggs
Created and designed by Swear Words. For the Greens, freshness and quality are the most important things, along with environmental sustainability and the happiness and welfare of their hens. Green Eggs are for people who share these values and want to supply the best products to their homes and customers, whilst supporting regional Victorian food [...]
enna Drink
The beverage’s bold branding is the handiwork of designer Nemanja Cubrovic. Created as fuel for avid skaters and gamers, ENNA energy drink is sporting packaging that is as extreme as the product’s primary demographic.