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Whole Foods Market‘s Market brand packaging has received the Duffy & Partners treatment, with revamped packaging, designed by the branding and advertising agency that will unify different designs found throughout different markets. The Duffy & Partners-designed packaging for items such as deli containers and bakery boxes introduce a universal packaging program that still celebrates the [...]
This new packaging for PUMA, which will hit stores in late 2011, was designed in collaboration with Fuseproject, a firm led by Yves Béhar. PUMA, a leader in sportswear, shoes and products, they looked to create a game changing packaging system that would greatly reduce their footprint and build on their initiatives toward cleaner, greener, [...]
The impetus behind the redesign is in response to McCain Foods’ commitment to use ingredients like specially selected potatoes, real cheese, green peppers and vine-ripened tomatoes in its products—simple ingredients that consumers would find at home—and take out unfamiliar ingredients or explain to consumers what they are and why they are used. With health and [...]
As you’ll see, the new packaging Anthem has created replaces the Kleenex logo with the words ‘Feel me’ – a major departure for Kleenex and a brave move for any brand. Anthem Worldwide’s UK office was briefed to generate real excitement and interest beyond the current consumer experience of this sector, and also to position [...]
Over the past few years, createID has gathered a large collection of packaging from around the world. We will be posting these images on an ongoing basis. If you know the agency or any background information relating to any posts, please contact firstname.lastname@example.org and we will update/link any info surrounding the package.