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American Crew holiday gift boxes have to appeal to the women who buy them and the men who receive them. And they need to stand out on the cluttered salon shelf with design that is both stylish and timeless. Here are a few highlights from the last three years of gift set design. Designed by [...]
Identity Design & Packaging Design created by Imagemme. This mouth-watering, intuitive package that immediately attracts consumers and begins to satiate thirst as soon as you lay eyes on it. We wanted to bring the product’s purity to the forefront while maintaining easy shopability for consumers. Since the type of packaging changes the taste of the product, a [...]
Slice is all about style. Simplified and sophisticated product design and packaging is what they do, but they also have a great logotype and collateral to complete their brand personality. Using a simple slice or angled line on the logo and carrying it through to the collateral with minimal colours has a strong impact.
Designed by GOOD! Agency. Change the usual boring stuff, make them more interesting, uplift and enhance the visual effect. In this case, we have quite a boring topic of household chemical products and have tried to make it more colorful and fun. The line “TRUE” three odors: strawberry, lemon and smell the frosty freshness. We have strengthened [...]
The Joanna Vargas brand has become one of the most respected in New York City. When it came time to create the skin care brand, the goal was to maintain the same commitment to luxury, simplicity and beauty. Brand identity designer David Brier shares here how this was done. The Art of Packaging! [...]
PublicisMojo has created an interesting campaign using packaging to deliver that message. Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. In certain restaurants in New Zealand the ketchup packs are created in such way that [...]