CR8ID » Technology

Coca-Cola Design+ Award

Drew — Thu, 17 May 2012 07:38:58 +0000

Here is what the multi-cycle crate of the future could look like: Out of 443 design ideas from 75 different countries, the jury has awarded first prize to the concept “WAVE” in the category “Design”. Earlier this year, the company had called young designers to submit their ideas as part of the “Coca-Cola Design+ Award“ to the creative platform jovoto.com. The best design, according to the jury, was submitted by the young industrial design agency “ENTWURFREICH” from Düsseldorf (Germany) for the design “WAVE” in which the jury unanimously recognized the best and most consistent implementation of the briefing, which additionally was presented in an optically strong way.

The “WAVE”-concept thrills Coca-Cola and design enthusiasts with a modern and timeless design language. The exciting presentation of one of the Coca-Cola key design elements is combined with clear and simple lines. This leads to an emotional and stylish presentation of the iconic 1L-bottles inside. The unique design can be integrated easily into modern living environments and appeals to various target groups (singles, families, seniors). The optimally achievable utilization in logistics is achieved by a 12-bottle-crate. This provides varied applications in different scenarios (family-household, barbecues, shared flats, etc.) with the target groups and offers the freedom to combine several Coca-Cola products. To transport the weight of a 12-bottle-crate easily and conveniently, rubberized grips are used.

“WAVE” combines practicality and style to an object, which everyone is proud to present in home environments.

David Butler, Vice President of Global Design at the Coca-Cola Company, is enthusiastic about the young german creatives.

“I’m quite excited about what I have seen.”, said Butler. The “Coca-Cola Design + Award” is oriented on the Coca-Cola sustainability strategy “Live Positively”. The packaging is one of the focuses of the worldwide strategy. Coca-Cola Germany is using the contest as an opportunity to support young designers and promote creativity. The way the award was made up should also raise awareness of the increasing demands on sustainability: after all, environmental-friendliness and demographic changes like changing household sizes due to increasing numbers of singles and seniors should be reflected in the design’s form and function.

Jabra JX20 PURA

Drew — Mon, 19 Mar 2012 07:38:45 +0000

Designed by Kaleidoscope for GN Netcom (JABRA), is one of the world’s leading headset manufacturers, developed a new sound-cancellation technology that outperformed Jawbone in research. GNN’s mobile unit partnered with Kaleidoscope to create a global retail packaging strategy that would position the Jabra JX20 PURA in Apple Retail environments. The design challenge was to develop a structural and graphic package that would elevate the reservation price point, align with the Scandinavian design, and compete in a retail environment while maintaining brand integrity. The regional and global co-creation teams were based in Boston, Chicago, Copenhagen and China. By identifying trends, styling cues and ancillary brands that appeal to consumers, the end result became an innovative solution for structural packaging that addressed both the design and strategic objectives for the packaging.

MiO liquid enhancer

Drew — Wed, 07 Mar 2012 13:21:03 +0000

Package design created by Landor Associates. Kraft Foods has developed MiO (“mine,” in Italian), a zero-calorie, concentrated line of liquid flavorings — from Berry Pomegranate to Strawberry Watermelon — sold in sleek bottles that look like palm-sized water droplets.

For Kraft, the nation’s largest foodmaker, the rollout is huge. It’s Kraft’s first new food or beverage category in more than 15 years. The last one was DiGiorno rising-crust pizza in 1995. Company executives say it will rank among Kraft’s biggest-ever product rollouts.

Dr. NO Effects

Drew — Tue, 22 Nov 2011 12:38:53 +0000

BoomArtwork recently created the logo artwork and packaging design for DrNo Effects, a range of vintage guitar effect pedals. Eric says “It has been an absolute pleasure to work on this job as I always love to mix graphic design, custom lettering and illustration. This project had all of these elements. I started by doing some rough sketches, and created six different vintage styles, one for each guitar effect. Within each artwork, I tried to reflect the sound and style of the effect. I created custom letters to make every effect unique and special. Finally, I placed the sketches in Illustrator, traced them and added colour.”

As I’m a guitar player myself I have to say these vintage guitar effects are truly amazing and really take you back in time. But I guess this goes without saying as Alain Johannes of Queens of the Stone Age is one of the many users of DrNo effects. The effects are produced using the best components and materials available, and every stomp box is 100% handmade by DrNo himself. For more info please follow this link: www.drno-effects.com