Previously designed by Matthew Williamson, Gianfranco Ferre, Marni and Roberto Cavalli among others, Diet Coke and Coca-Cola bottles have been getting fashionable and collectable makeovers by fashion’s biggest names since 2003.

As well as designing the collection, Karl Lagerfeld, already a reputable photographer within the fashion industry, has shot the Diet Coke advertising campaign featuring supermodels Coco Rocha, Heidi Mount and Jeneil Williams. Just like the bottles, each of these three supermodels has a distinct, individual look whilst working in perfect harmony together.

Inspired by the Diet Coke girls, these models will bring to life the characters of the puppets and perfectly encapsulate the brand’s playful and fashionable spirit. Karl Lagerfeld is pleased with the latest collection and campaign, he comments, “It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love.”

It’s no surprise Lagerfeld was invited back for a second collection, this time decorating the pink and white bottles with stars, stripes and spots, next to his unmistakeable be-ponytailed silhouette.