To us, this app was about more than proving a knowledge of scotch – it was about proving to ourselves that we had agile enough resources to rapidly prototype a successful app. Inspired by the iterative process used by Google and many rapidly growing start-ups, we designed PROOF in a non-linear, non-hierarchical series of sprints, perfecting it here and there until we had a finished product. It was important to us that PROOF remained device agnostic, so we avoided the many app store restrictions out there and designed it as a mobile site, taking extra care to make sure it felt like a native experience on a touch screen. All of PROOF was made in HTML5, using some of its most exciting features, including its canvas API, which allows players to visually represent their impression of each whisky.

What’s a scotch tasting without the scotch? To make PROOF’s complimentary kit, we carefully considered the details, and sweated outside of work hours to bring them to life. Because PROOF is a tour of Scotland’s whisky-making regions, we carefully chose the whiskies that we felt best represented the area where they were made. While there is plenty of creativity and variation among Scottish whiskies, we went for the single malts that stayed truest to their home base.Each of the labels was hand-stamped with a custom design, which blended PROOF typography with our alternative wordmark, a script logo that was originally made to decorate the jerseys of the unofficial Zeus Jones cycling team. To add to the mystique of holding a bottle of fine scotch, we hand-dipped every single one in wax, and stamped them with the percent sign from our PROOF logo.