crown maple sugar
Introducing Crown Maple, a new brand of distinctive maple syrup from Dutchess County, New York. Studio MPLS created a distinctive brand identity, visual brand language, and packaging design for a future, limited-edition product for the world’s first brand of super-premium maple syrup.
Evoking the natural elements that abound in the majestic stands of Crown Maple sugar maples, the brand communicates the fusion of natural goodness of the sophisticated, state-of-the-art production techniques that make it the purest maple syrup on earth. Graphic iconography influenced concept package design, secondary packaging, and collateral.