Diesel: Only The Brave
Original packaging for Diesel‘s latest fragrance for men, Only The Brave. A follow up to their huge success of Fuel for Life.
“The flacon represents a clenched fist with a two-finger ring inspired by Diesel founder Renzo Rosso‘s holding company and charity foundation both called Only The Brave as well as his own two initial R & R tattoos on the hand. L’Oréal reportedly asked him for something a little extra personal to help construct the identity of the new perfume and these are the insignia both parties came up with. Rosso also hopes to build awareness for his charity foundation through the perfume and has promised to unveil a major charity project in a year or so.”
I found some great insight on ‘The Scent Salamander‘ and I thought I would share with the masses…enjoy…
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Tags: diesel, only brave, packaging design, perfume, renzo rosso
Os dois produtos Diesel Only the Brave e Fuel for Life tendem a andar juntos porque eles evocam um mesmo sentimento: determinação. Isso é justo. O que a Diesel fez foi aliar o útil ao agradável e, com esse pensamento juntou os dois produtos em um só lema: vender os dois carros-chefes da marca. Gostei disso e por isso vou divulgá-los também nos meus sites preferidos: Google e Facebook.