Adam+Company designed the wine label for the South African Fable Wines. Produced by Tulbaugh Mountain Vineyards in South Africa, Fable is a new line of wines based on the notion that wine is about storytelling. Each wine in the collection is inspired by a different South African fable; Bobbajean, The Lion’s Whisker, and The Jackal Bird. Our design takes a minimal, journalistic approach, featuring illustrations of each protagonist accompanied by their respective tale.
Illustrations by Gregory Titus.