Fancy Feast 2GO
Here is an innovative pack design to solve a once tricky buying experience. Nestlé Purina PetCare worked with Display Boys to create a 30 can carrying case so the consumer could mix and match their purchases.
via:shelfimpact!
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Tags: design solve, display boys, fancy feast, purina, purina petcare, shelfimpact, tricky buying, worked display
Looks great,
But what a waste of packaging.
I understand being fancy, and having your own carrying case. But shoppers usually don’t care, we have our own carts / baskets.
Saving the environment much?