CR8ID

Izola

Drew — Fri, 18 May 2012 07:38:37 +0000

Izola Showers came to Aesthetic Movement for assistance in expanding their company. For years they sold novelty plastic shower curtains to a select number of boutique shops, but primarily to stores like Bed Bath & Beyond. They were eager to expand and elevate their existing product assortment without alienating their longtime customers. The ultimate goal was to create a reputable home and lifestyle brand aimed toward the timeless gentleman. Together with the Client, we explored inspiration from various cultures and time periods. We looked at competitors and companies we admired. We created a new company mission. We edited the name.

Coca-Cola Design+ Award

Drew — Thu, 17 May 2012 07:38:58 +0000

Here is what the multi-cycle crate of the future could look like: Out of 443 design ideas from 75 different countries, the jury has awarded first prize to the concept “WAVE” in the category “Design”. Earlier this year, the company had called young designers to submit their ideas as part of the “Coca-Cola Design+ Award“ to the creative platform jovoto.com. The best design, according to the jury, was submitted by the young industrial design agency “ENTWURFREICH” from Düsseldorf (Germany) for the design “WAVE” in which the jury unanimously recognized the best and most consistent implementation of the briefing, which additionally was presented in an optically strong way.

The “WAVE”-concept thrills Coca-Cola and design enthusiasts with a modern and timeless design language. The exciting presentation of one of the Coca-Cola key design elements is combined with clear and simple lines. This leads to an emotional and stylish presentation of the iconic 1L-bottles inside. The unique design can be integrated easily into modern living environments and appeals to various target groups (singles, families, seniors). The optimally achievable utilization in logistics is achieved by a 12-bottle-crate. This provides varied applications in different scenarios (family-household, barbecues, shared flats, etc.) with the target groups and offers the freedom to combine several Coca-Cola products. To transport the weight of a 12-bottle-crate easily and conveniently, rubberized grips are used.

“WAVE” combines practicality and style to an object, which everyone is proud to present in home environments.

David Butler, Vice President of Global Design at the Coca-Cola Company, is enthusiastic about the young german creatives.

“I’m quite excited about what I have seen.”, said Butler. The “Coca-Cola Design + Award” is oriented on the Coca-Cola sustainability strategy “Live Positively”. The packaging is one of the focuses of the worldwide strategy. Coca-Cola Germany is using the contest as an opportunity to support young designers and promote creativity. The way the award was made up should also raise awareness of the increasing demands on sustainability: after all, environmental-friendliness and demographic changes like changing household sizes due to increasing numbers of singles and seniors should be reflected in the design’s form and function.

Help: I’m nauseous

Drew — Thu, 17 May 2012 03:01:02 +0000

Help announces the launch of help I’m nauseous. Just in time for summer, help I’m nauseous saves you from stomach-churning perils of being sandwiched in the middle seat on airplanes, riding in the back of the station wagon cross country while your parents sing show tunes, sailing the seas on booze cruises, and sight-seeing on double decker buses. help I’m nauseous contains eight non-drowsy 25 mg Meclizine HCI tablets for relief of motion sickness in an easy to carry, portable package.

help I’m nauseous prevents and treats nausea, vomiting, and dizziness, three things that people generally don’t want to experience. The product contains a single ingredient (Meclizine HCI) and comes in earth-friendly paper pulp and bioplastic packaging.

Schepps Dairy

Drew — Wed, 16 May 2012 07:38:40 +0000

Schepps has been a well known Texas dairy provider since the 1940s. This rebranding proposes the introduction of new milk products to get consumers interested in milk again. Dietary trends have lead to milk being avoided as part of daily nutrition, however milks benefits far outweigh its drawbacks.

The repackaging introduces a new ‘Superior’ line of flavor infused milks.