GE CFL Bulbs
Designed by Chul Lee, a senior at Art Center College of Design, with an emphasis in packaging and branding.
With the support of General Electric’s lighting supplies, Earth Hour is creating awareness by informing the consumers to replace their bulbs, save money on their bills as well as participate at the annual event by switching off the lights for one hour to help create awareness for global warming.
The main attributes based around this rebranding and repackaging were:
1. global 2. proud 3. responsible 4. unified 5. established 6. informative