HEINEKEN: Draught Beer Inspiration
The HEINEKEN Ideas Brewery is an open innovation platform that is making headlines worldwide. For the first innovation challenge, we collaborated with creative minds from all over the globe, creating sustainable beer packaging solutions for the future.
HEINEKEN’s extensive research has proven that men the world over still love their draught beer. No surprises there. Yet, it doesn’t mean that this male bonding experience can’t be made even better.
Teaming up with international comedians Adam Fields and Samba Schutte, HEINEKEN have explained the Draught Beer challenge through an exclusive comedy set. The set was written specially for the challenge, and contains some brilliant ideas from the comedians on how to reinvent the draught beer experience.
The HEINEKEN Draught Beer Challenge will run from July 31st to September 28th. For a chance to participate in a two-day expert-led workshop in Amsterdam and to win a share of $10.000 in prize money, come to the HEINEKEN Ideas Brewery and share your ideas on.
The winners will be announced in November 2012.