Herdeiros Passanha is a brand of Portuguese olive oil.

Identity for family-owned olive oil brand, begun in 1738 and relaunched in 2007. The new identity had to combine tradition and country authenticity with modernity.

We built the brand around a few key elements—a ripe, round logo, a contemporary stencil typeface, a relevant color code, and imagery of the family estate. The bottle, designed by Michael Young, is conceived as an olive press, with an upper and lower part.